Dorothee PEZIN NIXON

Experience

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  LVMH

  Jan 1998 - Aug 1998

  Public Relations Louis Vuitton UK

  Facilitated the launch of Marc Jacob’s ready-to-wear and re-launch of Bond Street flagship store in London with day-to-day press office management and execution of events.

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  Estee Lauder Companies, La Mer & Jo Malone

  Sept 1998 - Feb 2001

  Business and Brand development Jo Malone

  Delivered brand consistency across the Jo Malone product portfolio of high-end fragrances and skincare by planning and implementing marketing activities in the JML concessions and own stores in UK, USA, Canada and Ireland.

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  Nelsons

  Mar 2001 - May 2007

  Create brand consistency in 70 markets and build global brand equity for £80 million (retail) global brand with a portfolio of 10 core products and direct ownership of a global development budget of £4 million mentoring a team of 3 ABMs.Turned out 2 million units ex-factory incremental sales by developing and launching 3 key strategic NPD globally, conducting online quantitative market research and focus groups in USA, UK and Australia, building an innovative strategy based on consumer insights including Achieved complete brand visual consistencies at point of sale by delivering new packaging design and brand guidelines globally. Show less Develop and implement brand plans in the UK managing a portfolio of 10 SKUs worth £11million at retail and an A&P spend of £2 million.Drove double digit growth exceeding ex-factory sales and profit targets by launching a new creative and media campaign, recommended to target a wider/younger segment based on results from consumer research and led an integrated approach through the line.Built consumer database by developing and launching an online campaign driving consumers to new website and initiated online and email marketing for the brand. Show less

  • Global Brand Manager – Rescue™ Remedy

    Jan 2005 - May 2007

  • UK Brand Manager - Rescue™ Remedy

    Jan 2004 - Dec 2004

  • Trade Marketing Manager UK

    Mar 2001 - Dec 2003
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  Blackmores

  Nov 2008 - Sept 2009

  Re-launch the Heart Health category in Australia and Asian countries and develop category strategies for an $85 million ex-factory sales portfolio including Arthritis, Bone, Joint, Muscle, Heart, Eye, Brain and Nutritional Oils.Successfully re-launched the Blackmores’ Heart Health portfolio driving incremental pre-launch ex-factory sales of 30% yoy by designing a new brand strategy based on market, consumer and customer insights, executing new product labels and the Love Your Heart communication strategy across all consumer touch points.Recognised for leading effectively a cross-functional team including R&D, finance, supply chain, category and sales teams, external agencies and regulatory affairs. Show less Provide Asian markets with marketing strategy directions and objectives and contribute to country plans to meet business growth expectations.Identified the growth areas and built a 5 year NPD calendar validated by Asian markets and the management board by performing a situation analysis drawing learning from desk research and market visits in Hong Kong, Taiwan, Malaysia, Thailand, and Singapore.Generated incremental sales launching 11 New Products in Malaysia, Singapore, Thailand and Hong Kong managing all timelines by working tightly with the cross functional team, the markets and mentoring a Product Manager. Show less

  • Group Category Marketing Manager

    Nov 2008 - Sept 2009

  • International Senior Product Manager - Blackmores®

    Nov 2008 - May 2009
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  None

  Oct 2009 - Dec 2015

  Full time mum of 4.
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  Colart

  Dec 2015 - Sept 2023

  Return brand to growth by creating and executing a global brand plan for Lefranc & Bourgeois including:new brand positioningnew packaging designrange rationalisationconsumer researchpricing strategyB2B and B2C communication campaigns Responsable de marque

  • Responsable de marque LEFRANC BOURGEOIS PARIS

    Dec 2015 - Sept 2023

  • Senior Global Brand Manager

    Dec 2015 - Dec 2022
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  Le Marché Paysan

  Oct 2022 - now

  Co-fondateur, owner and President

  Created in 1992, installed in the agricultural shed of the Pezin family in Tourrettes in the Var since 1993, the Farmers' Market is 30 years old in 2023. The Pezin family created the Association of Producers of the Farmers' Market of the Ferme du Laquet. The Association allows around eighty independent producers to live with dignity from their profession by offering produces that are daily fresh, local, seasonal and of high quality in an approach of authentic and responsible agriculture. The Farmers' Market of the Ferme du Laquet is a place of conviviality and meetings where the producers and farmers are close to consumers. Show less