Rebecca Haly

Experience

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  Team Butler

  May 2010 - Dec 2010

  Production Co-ordinator
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  Neo@Ogilvy

  Jan 2011 - Apr 2014

  As a client lead at Neo@Ogilvy, Rebecca carved out her niche within Affiliate and B2B Marketing across global and local clients in the finance, IT and consumer electronics sectors.

  • Account Manager

    Jul 2013 - Apr 2014

  • Senior Media Planner/Buyer

    Jan 2012 - Jul 2013

  • Media Planner/Buyer

    Jul 2011 - Dec 2011

  • Account Executive

    Jan 2011 - Jun 2011
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  Vizeum

  Apr 2014 - Dec 2018

  As Head of CTA (Creative, Tech and Analytics) Rebecca is responsible for solving a brands' business challenges using media and non-media solutions.Rebecca runs a team of specialists with capabilities in tech stack consulting, best use of customer data, information processing and visualiation, creative development, marketing/media strategy, UX design and rapid prototyping. This new team is designed to bring solutions to brands that help them re-design the customer experience across all touch points and help them navigate the broader marketing landscape in the complex digital economy. Show less With experience across 360 channel planning, Rebecca’s speciality lies within digital and multi-screen. With a keen interest in both brand and direct response, Rebecca’s approach to media is complemented by her interest in the latest technologies, bringing innovation to the forefront of strategy. Her desire to understand client objectives and meet business needs is also evident in her approach to planning.As Client Services Director at Vizeum APAC, Rebecca is responsible for the day-to-day management and growth of her portfolio of clients as well as supporting in new business growth for the agency. Managing multi-market campaigns, Rebecca is responsible for the development and implementation of campaign strategy while coordinating local market planning and execution. Industry experience includes Travel/Hospitality/Casino, Luxury Fashion, Finance, Factual Entertainment and Content/Streaming Services. Show less

  • Head of Creative, Technology and Analytics

    Jan 2018 - Dec 2018

  • Client Services Director

    Jan 2016 - Dec 2017

  • Associate Director

    Apr 2014 - Dec 2015
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  Salesforce

  Jan 2019 - Jun 2023

  Responsible for the retention and growth of Enterprise customers in APAC. Leading a team of Architects specialising in CDP, Marketing automation, AI, Personalisation, Commerce and Data & Analytics. Working with cross functional teams in Pre-sales, Sales, Delivery, Success, Renewals, Support and Engineering to deliver a seamless customer experience, and long term partnership between customers and Salesforce.Deliver annual business strategy for retention and growth, with quarterly milestones, including risk mitigation planning and executive escalation. Lead product innovation programs to ensure new products are delivered and adopted successfully. Liaise with product and engineering to highlight future product requirements for our customers' needs. Build team capability to keep pace with Salesforce product innovation and industry trends. Support career development plans tied to individual capability, business need and desired career growth.Executive escalation for Architects and support executive relationships for partnership expansion. Show less

  • Customer Success Director APAC (Marketing, CDP, Data & Commerce)

    Jul 2022 - Jun 2023

  • Customer Success Director - APAC

    Dec 2021 - Jul 2022

  • Director, Success Managers - ASEAN, GCR & India

    Feb 2020 - Dec 2021

  • Senior Manager, High Touch Success, Datorama

    Jan 2019 - Feb 2020
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  G.co/IamRemarkable

  Aug 2020 - Nov 2024

  #IamRemarkable facilitator

  #IamRemarkable is an initiative empowering women and underrepresented groups to speak openly about their accomplishments in the workplace and beyond, thereby breaking modesty norms and glass ceilings.As a facilitator my role involves hosting workshops and being an ambassador for #IamRemarkable within my personal and professional networks.To learn more and join the initiative visit: g.co/IamRemarkable

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  Digital Vine Consulting

  Jun 2023 - Mar 2024

  Director Business Transformation

  Founded Digital Vine consulting to help businesses think differently about customer experience and the use of technology to improve business operations. Deliver business discovery, strategy, roadmaps as well as execution for SaaS technology organisations, private equity firms, start ups and brands. Capabilities include:- Customer acquisition, retention and loyalty strategy- Digital strategy- Data and analytics strategy including CDP competitive analysis- Media, marketing and ad tech recommendations- Business discovery - Technology Change Management (PROSCI Certified)- Training- Workshop facilitation- AI for customer service- AI Use Case discovery- Building a data culture- COE best practices and roadmap- Customer Success methodologies and playbook Show less

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  Accenture

  Mar 2024 - now

  • Market Development Director

    Dec 2024 - now

  • Market Development Director

    Mar 2024 - Feb 2025