Monalisa Sethi

Experience

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  Reliance

  Jul 2013 - Jul 2014

  Plant Maintenance Engineer

  Reliance Industries Ltd. manufactures petrochemicals, synthetic fibers, fiber intermediates, textiles, blended yarn, and polyester staple fiber. I worked on the ground as an Instrumentation Engineer in different plant locations and product types. I achieved 100% of the set production targets despite critical shutdowns and contributed to productivity improvements through TPM programs.

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  Quikr

  Apr 2016 - May 2016

  Product Management Intern

  Quikr is India’s leading online classified marketplace that is used by over 30 million unique users a month and is present in 1200 cities. I developed a new product feature to increase lead conversion and reduce order cancellations using customer analysis and primary market research. I also collaborated with the GTM team to execute a successful product launch.

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  SCHNEIDER ELECTRIC

  May 2017 - Sept 2019

  Partner Program Manager

  Schneider Electric is a global manufacturer of electrical equipment and supplies. The partner network in India is 1000+ strong and contributes to about 75% of the total revenue. Schneider’s Accelerated Leadership Development Program recognizes and promotes the top 10% of the mid-managers across the organization, and I was fortunate to be 1 of the 50 chosen in my cohort. Some key highlights:• Co-led the GTM strategy and execution for expansion into tier-II cities and added 4 new locations and 20 channel partners by analyzing competitive landscape and product revenue• Increased the total annual revenue by 15% by developing product and portfolio messaging, positioning, and building a concise value proposition based on customer personas and route to market• Used customer sentiment and landscape analysis to understand challenges and buying behavior, and developed a new product that enabled a 40% reduction in manual workload• Created marketing and sales enablement kits to help the sales team and channel partners sell more products and solutions Show less

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  BlackBuck (Zinka Logistics Solutions Pvt. Ltd.)

  Oct 2019 - Dec 2019

  Category Manager

  BlackBuck is India’s largest trucking platform with annual revenue of $ 3B and has brought the offline operations of trucking online to 3+ lakhs partner trucks. My focus was on category management for GPS products. In particular, I led the new product launch, designed and executed promotions, running digital campaigns and BTL activities, and set up new revenue channels (distributor/dealer network) to grow the core revenue by 10% in 3 months

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  HyperVerge Inc.

  Jan 2020 - Aug 2021

  Head of Marketing

  HyperVerge is a bootstrapped AI-native start-up in the fintech and geospatial space catering to over 100 global clients across 5 geographies. We build computer vision solutions for highly regulated industries. At HyperVerge, I led a hybrid marketing team to develop and execute the overall marketing, global PR, and content syndication strategies for the US, SEA, and Indian markets. I designed the product positioning and messaging for different markets through cross-functional collaboration. Some key highlights:• Generated $300,000 MRR (POC) and $13,200 MRR (won) from high-impact programs (including GTM and demand generation) that yielded 133x ROI• Developed and implemented ABM efforts for the Indian market, working with the KAM team to define and develop top prospect lists and customer accounts• Created a resource library with tailored content for each segment in the Product-ICP-AIDA matrix Show less

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  Entrepreneur First

  Aug 2021 - Sept 2021

  Founder in Residence (BA 6)

  Selected as part of a group of 50 to found and build a high-growth technology startup. The programme is backed by Reid Hoffman (founder of LinkedIn), the founders of DeepMind and PayPal, and some of the top investors (Founders Fund, Greylock Partners, Lakestar, etc.) in the world. EF has built over 150 companies, +1000 alumni worldwide with a portfolio with an over $1.5 billion valuation.

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  Refyne India

  Sept 2021 - Jul 2023

  • Senior Product Marketing Manager

    Jan 2023 - Jul 2023

  • Product Marketing Manager

    Sept 2021 - Dec 2022
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  Reforge

  Oct 2023 - now

  Expert Contributor

  Reforge is the world-leading growth, product, and marketing learning platform for tech professionals.• I create artifacts for the Reforge community.

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  Nanobits

  Apr 2024 - now

  Co-Creator

  Nanobits Newsletter (https://nanobits.beehiiv.com/subscribe) is a 3x/week newsletter about the latest and greatest in Artificial Intelligence from India and beyond. It's like a playground for AI geeks who want to stay ahead of the curve.But we're more than just a newsletter.We also host the insightful "The Third Eye of AI" podcast that will take you on an exhilarating journey through the heart of India's AI startup scene.We have honest, unfiltered conversations with the brilliant minds behind these companies, uncovering their stories, struggles, and the incredible tech they're creating.Then, we have Nanobits Growth Consultancy, where we help B2B SaaS and AI companies develop AI-first marketing strategies that get results. Our in-house experts provide the expertise you need in growth, marketing, sales, and product development to achieve hypergrowth.Whether you're looking to learn about AI, grow your SaaS business, or scale your AI startup, Nanobits is here to help! Show less

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  5X

  May 2024 - Aug 2024

  Founder-led Marketing Advisor

  5X is a data company that offers a data platform, tools, and services to help businesses manage and optimize their data.

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  KIWI Kisan Window

  Jul 2024 - now

  Marketing Advisor

  Kiwi Kisan Window is a health and wellness brand that sells organic and healthy food products.•⁠ ⁠Marketing Advisor to the CEO & CMO•⁠ Social Media Personal Branding

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  MOKKOMOTTO

  Aug 2024 - now

  Fractional CMO

  Mokkomotto is a Hardware and Technology Startup offering top-of-the-line technology-driven power solutions for gadgets, offices, homes, and EVs.•⁠ ⁠Product marketing messaging, home page, product landing pages•⁠ ⁠Blog and thought-leadership social media content • Online commerce strategy• Community development & marketing• Lead generation via events + partnerships

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  Neusort

  Aug 2024 - now

  Marketing Advisor

  Neusort is transforming the hiring process with AI-powered solutions.•⁠ ⁠Building a new IP (podcast)•⁠ ⁠Demand generation•⁠ ⁠Founder branding

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  The Experience Co.

  Sept 2024 - now

  Product & GTM Advisor

  Experience Co. is a platform that creates meaningful interventions for the new age. Its intention is to enable collaborations between culture creators, movement makers, and doers from across the world. They run the Beachhouse Project, Roadtrip Experience Project, F of X Festival & Story Collective in India & SE Asia.• App product development + user research• App GTM strategy• Created communication assets [in-app + external]• Growth hacks for acquisition, onboarding, engagement, retention, and monetization• Created metrics and dashboards for performance tracking• Support the team with product launch Show less

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  Monnai

  -

  Senior Product Marketing Manager