Budi Setiawan

Experience

• 

  PT PLN (Persero)

  Jun 2016 - Aug 2016

  Public Relations (internship)

  - Monitoring and update about PLN related through media checking tone and manner- Contributed to PLN's internal and external special project

• 

  Grab

  Nov 2017 - now

  - Developed and executed marketing campaigns, integrating national directives with local insights for unified messaging, contributing to maintaining market leadership across all services.- Managed strategic budget allocation towards high-impact initiatives that supported overall business goals.- Directed operational and tactical marketing projects to boost awareness and leads.- Led and motivated a team of six, ensuring focus on key objectives.- Analyzed campaign performances and market trends. Show less - Ensured 100% execution of marketing campaigns, dedicating 50% of resources to strategic campaign planning and development- Developed cross-vertical campaigns, including budgeting, execution, and post-campaign reporting- Formulated marketing strategies for Transport, Food, and Delivery businesses in Kalimantan and Sulawesi- Created weekly reports on city performance, campaign evaluations, and future action items, providing valuable insights for strategic decision-making.- Led and optimized a team of four, ensuring efficient resource allocation for maximum results. Show less - Planned and executed events and marketing programs, increasing awareness and conversion- Monitored and executed central and local marketing campaigns, including a cross-sell experiment via our own media channel- Created weekly reports detailing learnings, results, and next steps, providing valuable insights for strategic decision-making.Analyzed market trends to identify new opportunities for growth, driving the expansion into untapped markets.- Single-handedly executed a marketing event roadshow in 7 cities in West Java as part of an expansion project Show less

  • Marketing Manager

    Apr 2024 - now

  • Assistant Marketing Manager

    Apr 2021 - Mar 2024

  • Marketing Executive

    Nov 2017 - Mar 2021