Lien Nguyen

Experience

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  DYNAMIC UEH

  Dec 2021 - Dec 2022

  Member of Marketing Department

  • Designed the poster for club's Spring Volunteering Campaign with 118 likes and 77 shares.• Operated website dynamicueh.com• Researched the latest news in business and post on the fanpage weekly.• Analyzed the case studies from a variety of companies in Vietnam and over the world.• A core team member in one of the largest campaigns of Dynamic UEH called: INNOVATION WEEK with the responsibility of documenting materials, initiating ideas and creating master plan for events during the campaign. Show less

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  KPMG Vietnam

  Nov 2022 - Aug 2023

  Digital Innovation Consultant Intern

  • Consulted clients in Vietnam and abroad by joining 4+ projects specializing in Innovation Management, Digital Transformation, E-commerce, and Platform development• Conducted market research on various business topics, analyzed data from various sources and gather strategic business insights for consulting projects• Empathized and analyzed clients’ needs by having an in-depth understanding from requirement workshops and in-depth interviews with clients• Involved in Project Management including requirement collecting workshops, project plan, project risk management, stakeholder management, and project documentation• Assisted projects in visualizing insights, reviewing, and formatting documents in the firm-branded style to ensure the client-ready documents and presentations Show less

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  Ipsos Strategy3

  Feb 2024 - Oct 2024

  Consulting & Research Analyst

  • Be a team member in consulting department called Strategy3 of Ipsos – a multinational market research agency• Involved in 2 consulting projects for a top Vietnamese coffee chain and a leading international spirits company in terms of market sizing and strategy recommendation• Conducted desk research on regional macroeconomic and industry themes & conducted data analysis from various sources• Successfully performed cold calls and assisted in-depth interview with an expert from the world leading coffee chain• Synthesized insights and findings from qualitative and quantitative research and analysis to visualize on client-ready presentations Show less

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  IT Consultis

  Oct 2024 - now

  • Consultant (Strategy & Consulting)

    Mar 2025 - now

  • Consultant Assistant (Strategy & Consulting)

    Oct 2024 - Mar 2025