Kendra Paquin

Experience

• 

  The Northern Student

  Oct 2016 - Dec 2018

  Staff Writer

  • Organized, researched, and developed ideas into articles.• Communicated with other writing staff and photographers to create articles.• Curated content under tight deadlines.

• 

  Mann Lake Bee & Ag Supply

  Apr 2019 - May 2022

  Digital Marketing Specialist

  • Managed social media accounts for Mann Lake Bee & Ag Supply and Stromberg's Chickens by creating and posting content, running Facebook advertisements, and communicating with customers in a timely manner.• Worked under tight deadlines to create and send email marketing and SMS content to Mann Lake and Stromberg's Chickens customers for upcoming news and blog, sales and promotions, and events.• Tested subject lines, preview text, and content in emails and social media ads through A/B testing via Klaviyo and Facebook.• Proofed promotional and written material for the department to ensure accuracy.• Created storyboards and shot video and/or edited content for social media, the business' websites, and for beekeeping conferences around the United States and internationally.• Created content calendars for social media and email content. Show less

• 

  Bright Health

  May 2022 - Jan 2023

  Member Communications Strategy Specialist

  • Driving member engagement and retention by managing Individual and Family and Medicare campaigns and projects and ensuring deadlines are met.• Maintain communication with primary stakeholders of the Company, ranging from Sales to Compliance and Leadership, through the duration of campaign creation to ensure content and design is approved and incorporating any necessary feedback.• Effectively create contact strategy for members to help maintain and increase the Company's STARs rating and improve the member's overall experience. Show less

• 

  Graco

  Jan 2023 - now

  • Execute marketing campaigns and direct marketing efforts focused on email and social media marketing, lead generation, acquisition and retention.• Support development and management of organic and paid social media efforts across platforms, like LinkedIn, Facebook, Instagram, and YouTube.• Collaborate cross-functionally to plan, align, and create campaigns to maximize business results.• Project manage content creation and proofreading for white papers, webinars, articles while also adhering to brand guidelines. Show less

  • Senior Communications Specialist

    Jan 2025 - now

  • Demand Generation Specialist II

    Jan 2023 - Jan 2025