
Stephen T.
Several Regional Sales Roles

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About me
Global Senior Director eCommerce & Marketing Capabilities at The Coca-Cola Company
Education

Teesside University
1994 - 19972i Business & MarketingActivities and Societies: Modules Included – Retail Marketing, Marketing Research, Financial Planning & Control and Economics
Experience

Coca-Cola Enterprises
Nov 1999 - Jun 2002Several Regional Sales RolesManaged a number of regional sales roles across Grocery & Wholesale which has provided a springboard for future customer roles. Managing over twenty large superstore sized accounts in the North East & Yorkshire including Tesco, Savacentre & Asda. I then managed over twenty key wholesale accounts including Booker, Batley’s & Makro stores delivering incremental volume of 800k. I then developed a delivered wholesaler role as we had little success in these areas which included accounts such as Youngs, Palmer & Harvey and Watson & Phillips depots delivering volume in excess of 2 million cases per year. Each of these roles had different dynamics which I successfully managed with some key achievements. Show less

Coca-Cola Enterprises
Jul 2003 - Aug 2015Senior NAM position managing the Tesco account for which I have full responsibility. I was also given added responsibility to manage the strategically important One Stop account, using previous channel role knowledge. I have a unique dual role developing CCE non-carbs portfolio across all Tesco formats (as part of the team) plus the running of One Stop Stores Ltd. P&L accountability for a £345m group as well as customer relationship and Joint Business Planning. Key responsibilities include managing the promotional plan, introduction of NPD, format execution and key strategic development projects such as equipment roll-out. Show less
Head of eCommerce
May 2013 - Aug 2015Senior National Account Manager Carbs - Sainsbury's
Jun 2011 - Apr 2013Senior National Account Manager - Tesco
Mar 2008 - May 2011National Account Manager - Nisa & Musgraves
Feb 2006 - Feb 2008National Account Manager - Fuel & Transport
Feb 2004 - Jan 2006Business Development Executive - Nisa & MBL
Jul 2003 - Jan 2004

The Coca-Cola Company
Aug 2015 - nowAs the Global Senior Director at The Coca-Cola Company, I am responsible for managing our world-class Digital Shelf capabilities and turning data into actionable insights to drive growth in our markets. I lead a diverse team of experts and oversee global vendors that deliver and work with Coca-Cola. I am tasked with providing the best technology platforms and business processes to support content creation, distribution, and syndication of product content for all channels. I also provide content measurement analysis to drive growth.- Oversee the development and implementation of our Digital Shelf capabilities, ensuring they remain world-class and continue to drive growth and innovation within the company.- Utilize advanced data analytics to generate actionable insights from our vast data resources.- Develop strategies and initiatives based on these insights to drive growth and improve performance in our markets.- Lead a diverse team of experts, fostering a culture of collaboration, innovation, and excellence.- Manage relationships with global vendors, ensuring they deliver high-quality services that align with Coca-Cola's standards and objectives.- Work closely with senior leadership to develop and implement strategic plans that align with the company's vision and goals.- Lead a team to provide the best technology platforms and business processes to support content creation, distribution, and syndication of product content for all channels.- Provide content measurement analysis to drive growth.- Ensure close alignment with other groups within the Visual & Content tower, namely the DAM team and the Digital Experiences Capabilities team, to maximize the efficiencies and effectiveness of this critical work. Show less Currently leading the Global ecommerce & Digital Strategy for the Coca-Cola Company. My role covers Bricks & Mortar dotcom retailers globally, the worlds largest Marketplace retailers like Amazon, Alibaba & Rakuten. Building a Global strategy and help facilitate an action plan for each major customer. This relies on a strong and sustainable commercial execution plan as well as leveraging global best practice and understanding the key opportunities with each key customer. I have successfully built a strong Global network within the eCommerce and Digital channel to ensure that we are succeeding with current and future shopper trends. Show less
Global Senior Director eCommerce & Marketing Capabilities
Jan 2021 - nowGlobal Senior Director
Aug 2018 - Dec 2020Global Director eCommerce & Digital
Aug 2015 - Jul 2018
Licenses & Certifications
- View certificate

Coca-Cola SUMMIT 2.0: Leader of Leaders
Harvard Business Publishing Corporate LearningMar 2020
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