Jutta Nerg

Experience

• 

  Turun ylioppilaslehti

  Mar 2003 - May 2004

  Journalist

  - Articles about student life and culture.

• 

  Unikankare.net

  Jul 2003 - Jan 2004

  Journalist

  - Articles mainly about visual arts.

• 

  Turun Sanomat

  Aug 2004 - Mar 2006

  Journalist

  - I specialized in cultural and lifestyle journalism.

• 

  Skankristall (Estonia)

  Sept 2004 - May 2005

  Copywriter and Proofreader

  - Proofreading the company chronicle and other translations from Estonian to Finnish.- Writing stories behind the design products for marketing purposes. - Taking part in the company’s marketing planning for the Finnish market.

• 

  TYS

  Jun 2006 - Sept 2008

  Organisation Secretary

  - Editing the TYS’ Leisure Time Brochure and the organization website.- Organizing courses, trips and events for TYS tenants, recruited the teachers, guides, drivers, and other required personnel for these activities.- I was also a TYS board member.

• 

  T:mi Jutta Nerg

  Jun 2007 - Oct 2009

  Freelance Copywriter and Journalist

  - Working for several media companies and startups.

• 

  HOAS

  Oct 2008 - Oct 2009

  Communication Assistant

  - Working with PR campaigns, writing press releases, maintaining the foundation’s website.- New Hoas.fi portal concepting.

• 

  TBWA\Helsinki

  Oct 2009 - Aug 2015

  - Maintaining and developing Sonera.fi B2C online store. UI & UX planning, A/B testing, and user data analytics (Visual Website Optimizer, Omniture SiteCatalyst) for usability and sales funnel optimization.- Monitoring and reporting B2C sales data. Planning marketing campaigns and targeted advertising, and participating in coordination of marketing material production. - Working as a part of TBWA's insourced TeliaSonera team (with UI Programmers and a Graphic Designer), in close co-operation with Sonera.fi business units and subcontracting digital agencies. - Both portals are heavily focused on online sales, and utilize modern content optimization and analytics technologies extensively for driving business objectives.

  • Content Editor

    Jun 2013 - Aug 2015

  • Web Editor

    Oct 2009 - May 2013
• 

  Elisa

  Sept 2015 - May 2018

  Copywriter

  - Brand communication guidelines and brand implementation across business units.- Brand education workshops.- Copywriting and marketing ecommerce optimization (SEO, funnels).- Developing Elisa.fi website and e-shop.

• 

  Blink Helsinki

  May 2018 - Aug 2018

  Senior Concept Designer

  - Concept design and copywriting for marketing campaigns, web design.

• 

  VR Group

  Nov 2018 - Feb 2024

  - Driving digital sales through engaging multi-channel content and UX.- Supervising content production across VR digital services. - Data-based content strategy, marketing automation and ecommerce development.- Site performance management and supervising. - Brand communication guidelines and tone-of-voice.- UX writing and copywriting for vr.fi, VR Matkalla app and other digital services (Finnish, English and Swedish).- Partner collaboration and contract negotiations. - Content production lead for new sales channels.- Product Owner of uusi.vr.fi content pages (design, content and front-end development).

  • Senior Content Planner

    May 2023 - Feb 2024

  • Content Strategist

    Jan 2020 - May 2023

  • UX Designer & Product Owner

    Nov 2018 - Jan 2020
• 

  SOK

  Feb 2024 - now

  ECommerce Concept Developer