Theoni Psylla

Experience

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  Reason to

  Jun 2019 - Aug 2019

  Assistant Account Manager

  -Contributed in planning and executing clients' projects from start to finish.-Developed sales materials (proposals' slides & analysis).-Assisted in delivering presentations to customers.-Contacted suppliers to find best offers to create projects' visuals and materials & coordinated with team and vendors to implement the projects.-Monitored project progress, timelines, expenses and contracts to be signed.-In charge of managing recruitment by screening CVs, interviewing and shaping promo teams, as well supervising the event staff.-Oversaw the account of payable-receivable and payroll for timely payment.-Summitted event reports to customers. Show less

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  CHAPTER FIVE S.A.

  Nov 2019 - Aug 2020

  Assistant Account Manager

  -Performed research & analysis to identify new trends on BTL activities that suited our clients.-Collaborated with Account team to devise a promotional activity that met our client's briefs and budgets.-Leaded promo teams by performing interviews with HR, recruitment and trainings.-Designed & formatted weekly client reports, though Microsoft PowerPoint, World and Excel, to facilitate strong client relations.-Maintained and managed an accurate event attendee list and ensured lists were updated on a timely basis.-Used Soft1 for payroll activities. Show less

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  STOFFA restaurant

  Jun 2021 - Jan 2022

  Food and Beverage Manager

  -Managed all F&B and day-to-day operations within budgeted guidelines.-Planned, forecasted and executed food and beverage orders, by managing a digital warehouse.-Led F&B team by attracting, recruiting & training them. -Managed personnel's payments.-Monitored revenues and expenses.-Developed a personal guest database on I-Host.-Followed and ensured food and safety regulations.-Reported on management regarding sales results and productivity.

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  The Coca-Cola Company

  Jan 2022 - Jul 2024

  -Led annual business planning for Stills portfolio (Fuzetea & Powerade in GR,CY,MT,-Co-led marketing activations for Coca-Cola (Meals,Mountain project, Euro & Teens)-Collaborated with bottling partners to commercially execute marketing plans andachieve franchise & local objectives.-Constantly monitored business performance against ABP,as well as competition andmarket trends to identify potential risks and opportunities.-Led the orchestration of the briefs to external & internal partners to develop disruptiveand effective brand communications and experiential events.-Collaborated with cross-functional teams (Design/SRA/legal) for the packagingdevelopement.-Responsible for budget management control & allocation to achieve ROI. Show less -Monitored, analyzed and evaluated market trends, category performance, consumer behavior and competitor activity in order to identify new opportunities for ABP & LBP.-Delivered European quick-commerce landscape mapping on 42 European countries by conducting market research analysis (sources: EDGE, Kantar, IGD).-Extracted, organized & developed comparison analysis on e-retail & FSA data of all European countries, in terms of sales, shares as well as competitive activity (Nielsen, Uber Eats, Dashmote, eRed)-Collaborated with Global team on the delivery of the renewed quick-commerce global playbook for 2023, for new market trends, consumer behavior & best practices.-Worked on online assortment optimization around Quick commerce pureplays & FSAs by performing market scanning & examining KPIs on 5 biggest European markets.-Created an eCom monthly newsletter, distributed in the EU CCL team, summarizing key developments in the fast-evolving digital commerce and omnichannel space. Show less

  • Junior Brand Manager GR,CY,MLT

    May 2023 - Jul 2024

  • E-Commerce and aggregators Trainee

    Jan 2022 - May 2023
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  Danone

  Nov 2024 - now

  Junior Brand Manager GR&CY