Taylor Fristik

Experience

• 

  Proforma

  May 2012 - Aug 2012

  Marketing Intern

  • Planned and managed Company’s Annual Marketing Convention for over 1,000 franchise owners and suppliers in Orlando, FL• Authored over 60 biographies, highlighting franchise owners’ business successes of 2011• Catalogued and coordinated the shipment of convention inventory from Cleveland, OH to Orlando, FL• Registered around 1,000 conference attendees and distributed convention materials• Monitored session breakouts to ensure speakers audio/visual technology functioned properly

• 

  Catholic Health Partners - Mercy Regional Medical Center

  May 2013 - Aug 2013

  Marketing Intern

  • Managed Mercy’s promotional booth at the Lake Eerie Crushers home games• Created radio advertisements for Mercy and the Lake Eerie Crushers baseball team, to promote specific departments within the medical center• Recorded patient data using Microsoft Excel

• 

  American Greetings

  Jun 2014 - Aug 2014

  Product Management Intern - Target Corporation Team

  • Researched the competitive landscape• Conducted a SWOT Analysis• Forecasted the Creative Products industry over three years• Developed and presented Creative Products competitive analysis

• 

  American Greetings

  Jun 2015 - Oct 2021

  • Managed PAPYRUS product categories of seasonal greeting cards and gift packaging with wholesale sales volume of $64M annually• Identified new product opportunities in strategic assortment plans that incorporated financial analysis and market trend research • Maintained over 30-line lists in the product information database (collectively ~1700 SKUs) each year• Created product line visuals for each seasonal category utilizing Adobe Creative Suite• Cross-functional partner with Designers, Sourcing, Merchandising and Sales Teams to facilitate product lines from creative inception to retail implementation• Responsible for proofing product information for Marketing Catalogs and Sales Overviews • Collaborated with Web Team to ensure product was launched in a timely manner and well represented on the PAPYRUS website• Constructed sales recaps for holistic product categories supported by POS analysis• Assisted with sample management, licensing copyrights and order copies• Supported multiple projects including COGS reduction, PAPYRUS 2.0 re-branding and sustainability initiative Show less • Managed PAPYRUS, Bird & Quill and Paper Rebel seasonal brands in SAP • Conducted market analysis through competitive shopping and reporting of trend research from WGSN• Created ranked product visuals for all holiday line reviews via Adobe InDesign Software• Cross-functional partner with Account Management, Creative Team and Operations to facilitate product lines from creative conception to retail execution • Led Brand Management Team through new system integration to SAP ADT• Responsible for the onboarding of Brand Manager and training of new Brand Assistant Show less • Managed Masculine Birthday, Thinking of You, Congrats and Wedding product lines collectively worth $96M• Determined product selection of the above lines based on pricing goals, optimal caption mix and performance based ratings • Conducted market analysis through competitive shopping and reporting of trends• Developed occasion level business plans supported by data mining, POS analysis and insights• Collaborative partner with Customer Solutions, Pricing and Operations teams to facilitate product lines from initiative planning to retail execution Show less • Performed line maintenance for 75% of the Everyday Canadian card occasions collectively worth $46M• Led ADA Bilingual Door Conversion Initiative, optimizing English card space in 280 French Doors• Merchandised over 70 Planograms in JDA to ensure flawless execution of the 530 store Loblaw’s Account Acquisition• Facilitated communications between Product Development, Operations and Forecasting to ensure efficient flow of information• Lead Analyst for Walmart and Toys R Us Canada Business Show less

  • Associate Product Manager - Papyrus Seasonal Team

    Oct 2018 - Oct 2021

  • Assistant Brand Manager - Papyrus Seasonal Team

    Aug 2017 - Oct 2018

  • Product Management Analyst - Carlton Cards

    Apr 2017 - Aug 2017

  • Merchandising Analyst - Global Planning Team

    Jun 2015 - Apr 2017
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  Arhaus

  Mar 2022 - Apr 2024

  Associate Product Developer