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Carolina Alvarez Castillo

Carolina Alvarez Castillo

Chief Executive and Founder; Public Relations

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  • Timeline

  • About me

    Media & Communications Specialist

  • Education

    • Culture Institute Municipality of Querétaro

      2015 - 2015
      Diploma Cultural Projects Arts and Development in National Council for Culture and Arts

      •Developed cultural & social project through an innovative and high-quality, handmade Muñeca Otomi doll to support artisan women’s economy in Amealco, Queretaro; organized women’s group to present project and work together to created specific outfits for dolls that represented various communities, providing cultural identity awareness and sense of belonging

    • CONACULTA/ Instituto Queretano de la Cultura y las Artes - Querétaro, MX

      2012 - 2012
      Record of the Seminar of Marketing and Fundraising

    • Liceo Estudios Superiores - Querétaro, MX

      2007 - 2011
      Bachelor's degree Communication Science (Professional Certification: 8150730)

      Activities and Societies: •Developed a thesis around "Analysis of stereotypes in the cartoon of the Fairly OddParents," presented to a panel of judges to complete a professional degree•Created an online blog through blogger and prepared daily cultural news content, which contributed to form a loyal audience; this experience prompted me to create my own cultural business, Culturalcance, two years after graduation•Developed content, wrote radio scripts and helped with production, & postproduction through Pro tools… Show more •Developed a thesis around "Analysis of stereotypes in the cartoon of the Fairly OddParents," presented to a panel of judges to complete a professional degree•Created an online blog through blogger and prepared daily cultural news content, which contributed to form a loyal audience; this experience prompted me to create my own cultural business, Culturalcance, two years after graduation•Developed content, wrote radio scripts and helped with production, & postproduction through Pro tools of continuous stops program in Experimental Radio Liceo of University forum which aired weekly•Wrote video scripts, and helped with production, & postproduction through Final cut to launch Absinth Dabel Rojo liqueur campaign to targeted audience Show less

    • Collège Boréal

      2024 -
      French as a Second Language

    • Cambrian College

      2019 - 2020
      Certificate General Arts and Science - English for Academic Purposes

      • Researched the process of federal election & voting in Canada, designed creative presentation, and communicated it in front of the Canadian Perspective class, which helped students to learn about a Canadian election and better understand Canadian culture•Researched a famous Canadian figure, Corneille, designed creative presentation and communicated it in front of the Canadian Perspective class, which helped students to know a Canadian singer and better understand Canadian culture

    • Collège La Cité

      2022 -
      ACTE/ITSE 4

    • Cambrian College

      2020 - 2021
      Graduate Certificate Public Relations

      •Wrote variety of communications materials including media advisories, bios, print news releases, an electronic news release for BODY WORLDS Science North Exhibition launch to gain media attention•Developed & produced fundraising online event Festival of Original Dishes (FOOD) through Zoom platform, which helped charities Association des Ivoiriens et Ivoiriennes du Grand Sudbury and the Cambrian Foundation PR Program Bursaries raise about $900 •Contacted & coordinated presenters and… Show more •Wrote variety of communications materials including media advisories, bios, print news releases, an electronic news release for BODY WORLDS Science North Exhibition launch to gain media attention•Developed & produced fundraising online event Festival of Original Dishes (FOOD) through Zoom platform, which helped charities Association des Ivoiriens et Ivoiriennes du Grand Sudbury and the Cambrian Foundation PR Program Bursaries raise about $900 •Contacted & coordinated presenters and sponsors of the fundraising FOOD event; solicited gift cards from local businesses and provided additional marketing materials to presenters •Developed a persuasive brochure for Elgin Street Mission to create awareness & draw attention•Designed an invitation and ticket through InDesign, e-newsletters, and variety of promotional marketing materials at Sudbury Women´s Centre to promote their workshops and increase awareness to their clients of their monthly activities Show less

  • Experience

    • Culturalcance (Culture and Communication Management Enterprise)

      Jan 2013 - Jan 2016
      Chief Executive and Founder; Public Relations

      •Developed the original & strategic tour content to promote cultural tourism & increase local business sale through culturalcance digital magazine•Managed a team of 5-7 people to coordinate bimonthly production culturalcance digital magazine to promote tours, local artists, and businesses in Queretaro. Launched a photography tour exhibition in different strategic locations related to the culturalcance magazine edition•Delivered motivational speech “Creativity Comes from an Entrepreneur” to students at College of Bachelors of the State of Querétaro, Squad 17 Constitution of 1917•Established strategic alliances with companies, government institutions in the cultural field, & media outlets to gain free media coverage for the culturalcence magazine launch•Produced and hosting a weekly radio live show broadcasted by RAQRO & a cultural agenda section of the TV show online by VEQROTV in the field of cultural tourism, which increased 30% of awareness of culturalcance media outlet Show less

    • Coordination of Management & Control, Delegational Management Secretariat, Querétaro, Mexico

      Jan 2015 - Jan 2016
      Assistant to the Coordinator

      •Created an informative eBook to simplify information of improving social and cultural programs from seven Delegation, and designed a weekly and monthly calendar to facilitate analyzing information & progress activities to achieve goals

    • Delegational Management Secretariat, Municipality of Querétaro

      Jan 2016 - Jan 2017
      Assistant to the Secretary

      •Planned schedules and agendas, responded to telephone calls & emails to ensure efficiency•Listened, assisted & provided information to citizens in order to manage and offer diverse social needs solutions. Produced strategic audiovisual material and weekly journal capsule of activities for social media, which increased positive Secretary public image, and it helped to better understand the Delegational Management Secretariat function in the community •Produced a video launch to celebrate the completed infrastructure at Santa Maria Magdalena colony, which communicated safe improvements & benefits to community Show less

    • Sudbury Arts Council

      Oct 2021 - Oct 2022
      Communications & Development Arts

    • Academy of Financial Divorce Specialists (AFDS)

      Nov 2022 - Mar 2023
      Communications Specialist

      Assist in the creation of new content including design and editing video processes for different social media platforms to communicate the key message for the campaigns.

  • Licenses & Certifications

    • Enseigner le français langue étrangère aujourd'hui - Parcours découverte

      CAVILAM - Alliance Française
      Jan 2021
      View certificate certificate

  • Volunteer Experience

    • Public Relations- Fundraising

      Issued by Sudbury Women's Centre on Jan 2020
      Sudbury Women's CentreAssociated with Carolina Alvarez Castillo

    • Association’s official photographer and video producer and post-producer

      Issued by Association des Ivoiriennes et Ivoiriens du Grand Sudbury on Jan 2019
      Association des Ivoiriennes et Ivoiriens du Grand SudburyAssociated with Carolina Alvarez Castillo

    • Assistant in the box office team

      Issued by Cinéfest Sudbury International Film Festival on Sept 2020
      Cinéfest Sudbury International Film FestivalAssociated with Carolina Alvarez Castillo

    • Assistant of the political operator of Gerardo Cuanalo, 3rd District Federal Deputy

      Issued by Political pre-campaign, National Action Party, Queretaro, Mexico on Jan 2017
      Political pre-campaign, National Action Party, Queretaro, MexicoAssociated with Carolina Alvarez Castillo

    • Advertising Assistant

      Issued by Liceo Estudios Superiores, Municipality of Queretaro - Mexico on Jan 2011
      Liceo Estudios Superiores, Municipality of Queretaro - MexicoAssociated with Carolina Alvarez Castillo

    • Assistant to live radio and TV producer; community manager

      Issued by State System of Cultural and Educational Communication (Radio y Televisión Querétaro) on Jan 2010
      State System of Cultural and Educational Communication (Radio y Televisión Querétaro)Associated with Carolina Alvarez Castillo