Samantha Gallinelli

Experience

• 

  Cognos

  Jan 2007 - Jan 2008

  Budget Specialist

  Support program managers with budgeting and procurement.

• 

  IBM

  Jan 2008 - Jan 2010

  Channel & MM Marketing Manager

  As the Channel and Midmarket Marketing Manager I worked in a matrixed fashion with IBM Channel partners and Sales and Marketing teams to drive the market segment management and demand programs functions for their geography, which included:• Driving the channel marketing plans with critical partners that define objectives, target markets, demand programs strategies and tactics • Develop demand program strategies that drive to the required pipeline & WR targets • Execute demand programs, including: Managing the creative development of outreach with agencies & production resources• Managing live events and tradeshows as applicable• Database management • Working closely with IBM’s Web team to drive a Web presence for their programs• Capturing critical program information in Sales and Marketing systems such as Salesforce.com, Eloqua, MEPT and BAT• Assess market segment and program performance, using IBM Cognos’ performance management solutions, and making adjustments as needed in support of targets as well as overall pipeline gaps• Successfully manage their Marketing budget• Ensure ongoing communication with their Channel partners, IBM Channel sales teams and business development teams to drive integrated efforts• Ensure ongoing communication and collaboration with peers within other IBM segments to drive synergy pipeline and revenue Zobrazit méně

• 

  MarketOne International

  Jan 2010 - Jan 2018

  • Manage both Client Services and Production teams global workflow• Intake of new and existing client production requirements for resourcing and time management of production team• Responsible for increasing production efficiency and margin on global production services• Weekly resourcing request intake, adjustments and assignments based on bandwidth and priority• Onboarding of Bangalore team and integration with US based Account Management and Technical Services teams• Manage creation and maintenance of automated platform for production services • Creation of reporting capabilities within our ticketing system to measure effect of global production process and identify areas needing improvement• Mentor and advise Account Directors and Managers on working with Production team Zobrazit méně

  • Senior Manager, Production Services

    Jan 2015 - Jan 2018

  • Senior Program Manager

    Jan 2014 - Jan 2015

  • Program Manager

    Jan 2012 - Jan 2014

  • Associate Program Manager

    Jan 2010 - Jan 2012
• 

  4Thought Marketing

  Jan 2018 - now

  • Senior Marketing Operations Manager

    Jan 2020 - now

  • Marketing Campaign Consultant and Project Manager

    Jan 2018 - Jan 2020