Flora Gerola

Experience

• 

  Mercado Jovem

  Jul 2011 - Dec 2011

  Account Executive

  Coordination of the Offline magazine project, which monthly distributed 300,000 copies in 250 universities in Brazil.

• 

  PromoEventos Marketing Promocional

  Jan 2012 - May 2013

  Senior Producer - Events

  _ Customer service; _ Event production and execution;Main client: Itaú.

• 

  Freelancer

  Jul 2013 - Jan 2015

  Events coordinator

  Companies: Cheil Brasil, Tangran, Like BR, Agência Um, PromoEventos and Hands. Main international project: Samsung Latin Forum 2014 event – ​​Mexico City; Main clients: Itaú, Microsoft, TAM, Samsung, Honda and Bradesco.

• 

  Idealista

  Jan 2015 - Jan 2016

  Production Coordinator

  _Customer service and relationship;_ Production and execution of projects (events and advertising);_ Assistance to the presidency on strategic matters;

• 

  Banco de Eventos

  Jan 2016 - Jul 2017

  Master Producer

  _Customer service; _Supplier management; _Preparation of spreadsheets; _Budget control;_Event production and execution; Main clients: Itaú, Ambev, Sadia and Volkswagen

• 

  UOL

  Jul 2017 - now

  _Responsible for Revenue and Budget Forecast; _Management of Media & Relationship teams & Incentive Law; _Prospecting and negotiating with customers and partners for projects via barter; _Management of the media off strategy of UOL's advertising campaigns; _KPI analysis;_Management of barter`s partners campaigns within UOL's inventory; _Negotiation of media packages in cash;_Prospecting for media partners in barter; _Monitoring trends and benchmarking competitors; _Prospecting for gifts, press kits, venues and events focused on relationships;_Management and relationship building with partners, agencies, suppliers and prospects; _General coordination of CarnaUOL SP and RJ (2018/2019) Show less

  • Head of Advertising - Barter and Incentive Laws

    Jan 2023 - now

  • Marketing Manager

    Feb 2020 - Jan 2023

  • Marketing Coordinator

    Jul 2019 - Feb 2020

  • senior marketing analyst

    Jul 2017 - Jul 2019