Neha Gupta

Experience

• 

  Genpact

  May 2007 - Jul 2007

  Summer trainee

  best summer trainee award

• 

  Moser baer home entertainment

  Jun 2008 - Oct 2008

  Assistant manager- marketing

  - marketing for films produced by moser baer- sankat city

• 

  Moser Baer India Ltd

  Oct 2008 - Jul 2010

  Assistant manager- marketing communications

  marketing for blank optical media, it peripherals and consumer electronics division. planning of both btl and atl activities.

• 

  Whirlpool Corporation

  Jul 2010 - Nov 2012

  Manager- category marketing-semi automatic and flt washing machines

  category management for semi automatic and flt washing machines.managing the category p&l responsibilitynpi in line with whirlpool c2c process managing product lifecycleconsumer and brand researchatl and btl communication for category

• 

  3M

  Dec 2012 - Jan 2015

  Product category manager- floor cleaning scotch brite

  product category manager at 3m india limited for scotch-brite floor category.handling the p&l for entire categorynpi: in line with i2i process and the gate process managing the product lifecycle launch of new productstrends and consumer insights for the categorycommunication : atl, btl and digital for the category

• 

  Myntra

  Feb 2015 - Feb 2018

  handling the entire marketing- online and offline for : all about you from deepika padronedeepika padukone’s own brand in partnership with myntra-worked on entire brand development from conceptualization to executing a 360 degree launch plan-created sustained digital assets with regular content creation for the brand handled the launch of three new private label fashion brands- planning from their vis, to brand marketing and communication developmenthandling the day to day functioning, visibility on the app and analytics management of the brandalso handling entire marketing for - wrogn by virat kohli, imara by shraddha kapoor, harvard and the entire accessories portfolio for myntra fashion brandmarket research for all the brandsanalytics understanding of the marketing working for the appproject management- coordination with agencies and internal stakeholders show less

  • Senior Manager- Marketing

    Apr 2017 - Feb 2018

  • Manager- Marketing Myntra Fashion Brands

    Feb 2015 - Apr 2017
• 

  Chai Point

  Mar 2018 - Apr 2019

  Head of marketing (gm- marketing)

  - led the marketing for all chaipoint stores, b2b vending machine division - boxc, delivery channel business and the packaged food business. led the in-house creative team, brand team and the digital and social media teams- built the entire marketing team from three people to 14 people - recruited the team and build the org structure for marketing within company- created the entire annual marketing calendar, budgeting and built the processes within the marketing function- built and developed social media community and pages - instagram from 3k to 30k with minimum investments. built the entire b2b lead generation engine for boxc- built the entire brand bible and set up brand track to establish the basic brand metrics and uniformity- launched 10+ new products, created new packaging and led the entire new product launch engine- drove ssg for retail stores, partnered with delivery channels to aggressively grow the business- launched the chaipoint reward program and drove the execution- established the entire partnership channel show less

• 

  Google

  Jul 2019 - now

  - led the team of digital marketing strategists to support the $2b+ mms commerce business growing at 30% yoy growth - helping customers attain their marketing objectives with google - led the project to increase product depth across key google products such as upper funnel video & lower funnel shopping - helping 2000+ advertisers succeed with google products -core member of deib team -leading the d&i charter for the team and helping improve overall well being for 150+ member team

  • Head of CSA EMEA (Germany, Poland, Alpine & CEE)

    Jan 2024 - now

  • gTech Women circle lead

    Sept 2023 - now

  • Global Well being Pillar lead

    Jan 2023 - now

  • Lead : CSA Manager : MMS east

    Nov 2022 - Dec 2023

  • Manager, GCS

    Jul 2019 - Nov 2022