Cayson Choong

Experience

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  AIA

  Dec 2018 - May 2019

  Financial Advisor

  ✅ Support clients with tax, retirement savings, investment, and insuranceneeds by evaluating their current status and recommending suitable solutions.✅ Regularly conduct portfolio reviews with clients to ensure plans are consistentlyupdated and aligned with their financial goals.

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  BBC by Maneuver Marketing

  May 2020 - Mar 2021

  Marketing Copywriter

  ✅ Lead copywriter in propelling the company's revenue from US$2MM toUS$31.5MM (15.5x growth) within a single year - without external funding.✅ Key contribution as the lead copywriter for "Retargeting Market". In charge ofplanning, composing daily ads and extensive promotional campaigns (Black Friday,Christmas, New Year...) - effectively overseeing an ad spend of US$8.7M.✅ Effectively manage and coordinate with design, web development, and projectmanagement teams to ensure seamless execution of promotions.✅ Developed a brand new landing page that outperformed the control by over 56%.Which became a key element of the sales funnel, generating US$31.5M in 2020and US$100M in 2021. Till date, this variation is still up and running and it'sproven to be the best variation up to this date.✅ Wrote a series of emails that generated approximately US$50k in revenuewithin a month. Show less

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  Self

  Mar 2021 - Nov 2021

  Day Trader

  ✅ Conduct daily research on potential stocks, focusing on news catalysts, robustfundamentals, and technical charts that align with high probability setups.✅ Analyse charts and prices, executing trades based on high-quality setups thatadhere to a 1:2 risk management criterion.✅ Self-record trades to recognise future potential trends and assess success and areasfor improvement.

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  Upwork

  Jan 2022 - now

  Freelance Copywriter
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  The Activation Group

  Mar 2022 - May 2023

  Advertising Copywriter

  ✅ Lead copywriter in generating fresh campaign ideas, providing strategic directionfor new and existing clients.✅ Designed a comprehensive funnel strategy, executed an SEM campaign, andcrafted a 14-series email sequence that drove 179 ticket sales and generated $8,950in revenue for our biggest spirits expo project.✅ Collaborated effectively with creative directors, marketing managers, and accountdirectors, ensuring smooth project execution.✅ Orchestrated a complete company rebranding to project a more contemporary andprestigious image, appealing to both existing and potential clients.✅ Improved the company's email marketing effectiveness, achieving a 2.17x increase inOpen Rate and a 13.3x boost in Click Rate. Show less