Mariam Tauni

Experience

• 

  The Nido Collection

  Sept 2011 - Jun 2013

  Resident Assistant

  · Managed all official social media pages – developed creative content and ran online contests increasing engagement by 50%.· Appointed as the only RA to lead the Market Research team by the new management, where I conducted research focus groups across all buildings to aid in creating a new policy for students. · Organised student events, including Halloween parties, winter balls, and outdoor activities.

• 

  Grain Media

  Mar 2012 - Mar 2012

  Broadcast Intern

  • Edited Al-Jazeera’s award-winning Virunga National Park and Fiji Waterlines Documentary. Recognized by Grain Media for involvement in these projects. • Contributed to developing Grain Media’s YouTube Channel strategy by carrying out extensive online market research, producing content, and reaching out to Vloggers for collaborations. Increased page views by 150%.

• 

  Wild Fusion Digital Centre

  Mar 2015 - Jul 2015

  Digital Marketer

  Wild Fusion Digital Centre (WDC) is embedded within one of Africa’s most forward-thinking digital advertising agencies. WDC is a specialist training organization dedicated to offering current and emerging professional development courses in Digital Marketing, Digital Services, and Digital Technologies. We are Training Partners with the Digital Marketing Institute of Ireland and the School of Media and Communications, Pan Atlantic University.As a Digital Marketer, my duties included: • Develop and maximize the use of new and existing digital communication channels including social media (Facebook, Twitter, Linkedin, and Google+), WDC's website, and third-party websites in line with marketing and recruitment objectives. • Create and implement communications campaigns with appropriate media (e.g. newsletters via email, blogs, and articles) to increase awareness and engagement. Conduct A/B testing for best results for all content (e.g. Mailchimp; Banner Ads, etc.). • Give training on Social Media Marketing practices and content writing to students. Incorporate new case studies suitable for course material. Assist trainers during the course and participate in all training. • Develop marketing campaigns that support the sales strategy and increase visibility for the business.• Maintaining liaison with prospects and students, assisting in the commissioning and delivery of marketing materials, and ensuring a smooth preparation for training, examinations, and the delivery of training. Show less

• 

  Mariners Base Apartments

  Aug 2015 - Jul 2016

  Head Of Digital Marketing

  Mariners Base Apartments is Pakistan's first hotel apartment concept offering luxury serviced apartments.As Head of Digital, my responsibilities included: • Conceptualizing website design and leading website development and launch. • Creating brand guidelines from scratch that will become the basis for all print and online marketing collateral; Analyzing brand positioning and consumer insights.• Monitoring market trends, and researching consumer markets and competitors’ activities.• Building marketing plans and budgets for the smooth operation of marketing campaigns.• Ensuring the website, promotional material, and marketing campaigns are updated regularly.• Preparing monthly marketing budget and monthly reports.• Identifying opportunities to reach new market segments and expand market share.• Consistently identify new or expanded revenue opportunities and strategize the implementation of plans.• Conceptualize, develop and implement marketing plans, strategies, and promotional programs to drive interest and sales.• Collaborate with senior team members across all departments to uncover insights and create innovative marketing and branding strategies.• Monitor, review, and report on all marketing activities, results, and Return on Investment (ROI).• Implement search engine optimization (SEO), Search Engine Marketing (SEM), and lead generation practices, techniques, and outcome expectations. Show less

• 

  TRG - The Resource Group

  Jun 2016 - Jun 2017

  Strategy Analyst

  Clients: Nestle, Unilever (presales), Young Presidents' Organization, Engro Corp, Engro Foundation, I Am The Change, Karachi Electric, SECMCAs the Strategy Analyst, I was responsible for: • Planning, organizing, directing, overseeing, and evaluating the design, development, and maintenance of all client digital marketing activities, including social media management, SEO, SEM, paid social media campaigns, display advertisement, and PPC. • Managing, developing, writing, and optimizing engaging content for websites, email marketing campaigns, and social networking accounts; monitoring and analyzing content success. • Tracking and analyzing social media and website traffic flow and providing regular reports. • Analyzing, reviewing, and reporting on all digital marketing activity and translating anecdotal or qualitative data into recommendations and insights. • Developing and managing projects and team members, including delegating tasks, reviewing team member work, adhering closely to deadlines and to budgets, developing and revising ideas, and implementing projects. • Gathering and writing detailed project requirements and communicating with key stakeholders. • Preparing and overseeing the preparation of marketing collateral including brochures, reports, newsletters, standees, billboards, logo design, & other material. • Developed, implemented, and evaluated effective communications strategies. Advised clients on communication strategies based on research findings; initiating market research studies and analyzing their results. • Giving sales pitches and presentations to clients working closely with the sales team. • Providing strong client service. Show less

• 

  Cresco World

  Jul 2017 - Dec 2021

  Independent Consultant (Digital Marketing)

  Cresco World is a Digital Marketing and Value Added Services company that provides Digital Marketing services and managed VAS solutions. We develop integrated digital marketing strategies to achieve our client’s goals in the most efficient way. As a VAS provider, we specialize in end-to-end enabling of solutions with managed services, which bring together content and entertainment to ensure an enhanced VAS experience for subscribers. • Oversaw VAS & Digital Marketing projects. Directed digital project phases, including strategy, content creation, design, development, quality assurance, and timely delivery. • Conducted on-ground market research and audience surveys to understand the consumer journey, behaviour, and segments. • Defined project scopes, allocated teams, and communicated client goals into set product targets. • Led strategic direction of the company: market, sales, products, partners, and budget.• Introduced value-added solutions from an international partner agency in the local market. • Cultivated and managed client relationships by identifying business needs and providing solution-oriented strategies.• Coordinate with internal team and agency partners to guarantee on-time, cost-effective delivery of projects. • Analysed project budgets, monitored project progress, and liaised daily with internal teams and clients for optimal project results.• Led a team of Marketing Personnel, Graphic Designers, and Web Developers to achieve client’s objectives.• Developed and implemented marketing & branding mix for clients.Tech Solution Partners for VAS: Mobihive (https://mobihivelabs.com/), Mconverge Show less

• 

  Weber Shandwick

  Jan 2023 - Feb 2024

  Public Relations Account Manager

  Key responsibilities: Account & Client Relationship Management, Communications Strategy, Planning & Execution, Content Writing, Key Messaging and Positioning, Media Relations and Team ManagementKey Account: PepsiCo & Netflix (Publicity)

• 

  Burson

  Feb 2024 - now

  Account Manager