Amjad Al Bochi

Experience

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  Consumer Goods Experience – Colgate-Palmolive & Eon Outdoor Living

  Jan 2001 - Jan 2008

  Product Marketing Manager

  As a Product Marketing Manager I have gained solid Business Development experience in the Pet Nutrition and Home Improvement Categories within world-class organizations. I have led new product introductions, merchandising initiatives and consumer promotions. As a result, I was able to make a positive impact on sales revenue, market share and profitability. Brands managed include Science Diet and Eon. During my tenure I have directly worked with top Canadian and US retailers including PETsMart, Super Pet, Pet Valu, Home Depot, Lowe’s, Rona and Menards. The 360 degree Channel and Merchandising Plans I developed and presented have resulted in achieving incremental shelf space and sales targets. One of my key achievements is the development and launch of the Best Store Merchandising Initiative for Science Diet which resulted in an increase of same store sales for the brand at PETsMart and Super Pet by 6%. Show less

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  Bell

  Jan 2008 - Jan 2012

  Segment Marketing Manager, Go-To-Market

  In 2008, I was given the opportunity to join Northwestel (a subsidiary of Bell) and live in the Yukon! This provided me with a tremendous opportunity to roll up my sleeves and make things happen given that Northwestel was in the process of integrating a number of Cablecos it had acquired.I started as the Consumer Segment Manager then moved to manage the SMB Segment within the Marketing Team. My responsibilities included the development and execution of the segment's go-to-market plan as well as the management of the wireless device schedule. Throughout my tenure at Northwestel I led large cross-functional teams and was able to make a significant impact on ARPU and acquisition targets. My business development focus included Digital TV penetration, wireless device launches, wireless voice to data migration, cross-sell and bundling. I have also owned the communication and training activities for frontline teams including retail.One of the achievements that I am particularly proud of is the launch of SMB wireless Share Plans at Northwestel under 2 brands. Not only did this launch accelerate the V2D migration at the company but it also boosted ARPU and average number of handsets per account significantly. Another key achievement is the effective participation in the launch of iPhone 3GS on the HSPA network at Northwestel. That was the first iPhone launch for Bell and its subsidiaries and the first introduction of iPhone in Northern Canada. •Small Business Segment Manager, 2010 – 2012•Consumer Segment Manager, 2008 - 2009 Show less

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  TELUS

  Jan 2012 - Jan 2015

  As the Product Marketing Manager responsible for Video On Demand (VOD) at TELUS, I made revenue growth my top priority. By successfully leading a talented cross-functional team, I was able to achieve best in class results and launch industry leading features. I am most proud to have reached the highest Video On Demand Participation and Buy Rates among all English Primary BDUs in Canada. As well, I have developed successful integrated campaigns that allowed TELUS to achieve the #1 market share position for several blockbuster titles thanks to the strong relationships and trust I have built with VOD content providers and the way I was able to mobilize internal teams to support the VOD portfolio. Top content providers I worked with include Disney, Warner Bros, Sony Pictures and eOne. Sales of promoted VOD titles have increased by 4+ times as a result of these campaigns.A key initiative I led is the development and execution of the go-to-market plan of the Content Discovery and Recommendations for Optik On Demand. Industry leading features the team launched include personalized recommendations "You might like", "More like this" titles, critics and audience ratings by the popular film review site Rotten Tomatoes as well as Optik user star rating. These features have achieved a high Participation Rate among VOD users and allowed customers to spend less time searching and more time watching. The launch of these features has resulted in boosting revenue and increasing customer satisfaction. Show less In this role within the wireless device team, I have thrived in a fast-paced environment and made a real impact on Average Revenue Per User (ARPU) and acquisition targets. I was able to achieve great results by effectively leading large cross-functional teams, developing strong go-to-market plans and collaborating with internal stakeholders, service providers and wireless device OEMs.Some of the achievements that I am particularly proud of are the launch of iPhone 5 and the effective management of the wireless device Trade-in Program at TELUS.As part of the iPhone 5 launch, I developed and executed a go-to-market plan. As well, I led large cross-functional teams and ensured frontline team readiness. This has resulted in a consistent omni-channel experience and a successful launch.As well, I was successful in taking the Trade-in Program and the relationship with our service provider (HYLA Mobile) to new heights. My passion about the Trade-in Program coupled with my analytical work and strategic thinking have allowed TELUS to launch new initiatives that boosted the number of trades by more than 100% and increased channel adoptions by 33% within 2 months. This has translated into more subscribers and higher revenue. Show less

  • Product Marketing Manager, Video On Demand and Personalized Recommendations Go-To-Market | Optik TV

    Jan 2013 - Jan 2015

  • Product Marketing Manager, Wireless Device Go-To-Market

    Jan 2012 - Jan 2013
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  Independent Business Consulting

  Jan 2015 - now

  Business Development Consultant

  Business consulting to SMBs across diverse industry sectors. I have been developing marketing and sales plans for small businesses to help them secure financing and expand their retail footprint.

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  Walmart Canada

  Jan 2016 - Jan 2017

  Assistant Store Manager

  • Led, coached and developed a team of 10+ Associates. Improved Associates’ motivation levels.• Managed P&L. Made operational and merchandising decisions in order to increase sales and deliver an excellent customer experience.• Managed and executed Retail Store Merchandising Plans.• Managed multiple priorities in a fast-paced, dynamic environment.