Kyle Olivarri

Experience

• 

  Wil Fischer Companies

  May 2012 - Jan 2013

  Social Media Intern

  • Collaborated with the Anheuser-Busch corporate executive team to implement local marketing strategies.• Utilized Facebook and Twitter to promote Wil Fischer Companies and the brands in their portfolio.• Grew the Wil Fischer Companies' Facebook audience by over 500%.• Created a partnership with TAG Magazine and their 417Beer social media presence to promote special events and responsible beer consumption across the Ozarks.

• 

  New York Life Insurance Company

  Jan 2013 - Jan 2017

  Marketing Coordinator

  • Planned, developed, and executed all marketing strategies and communications, both internal and external.• Trained financial advisers on best practices for marketing themselves and their business.• Managed the company's online presence, including the website, social media platforms, and online reputation.• Created original, high-quality marketing collateral to attract and inform clients.• Coordinated local referral events and the company's annual charity golf tournament, raising over $40,000 for The Salvation Army. Mas kaunti

• 

  Center Ice Brewery

  Jan 2015 - Jan 2018

  GM and Marketing Specialist

  • Built the startup brewery's brand from the ground up, taking the combined social media following from 0 fans to over 20,000. • Lead marketing efforts and provided business development strategies to increase revenue and expand brand awareness.• Responsible for the strategic development, implementation, and management of all marketing and media efforts.• Created and introduced new, breakthrough ideas for driving business to the brewery, including partnerships with local companies for special events.• Designed website, logos, and graphics for B2C marketing objectives.• Coordinated private event space, aiding customers and exceeding expectations to ensure the success of events.• Managed tasting room operations while training and developing team members. Mas kaunti

• 

  Dental Care Alliance

  May 2018 - Jan 2022

  • Managed corporate marketing department coordinators, ad campaigns, processes, agency efforts, and multi-million dollar marketing budgets.• Developed campaign strategies and tactical marketing plans for over 350 dental offices across 85 diverse brands.• Lead meetings and presentations between company leadership, project members, and clients to develop ideas, set goals, and discuss progress.• Utilized market trends and target audience statistics to meet and exceed company revenue growth and patient acquisition KPIs.• Generated appointment leads and increased brand awareness with target customer psychographics and demographics through social, print, and email campaigns.• Responsible for maintaining knowledge of and adhering to the legal advertising compliance regulations for over 20 state dental departments and a high code of ethics within the dental support industry.• Effectively responded to the COVID-19 pandemic by implementing marketing and communication efforts via the Safe Smiles Initiative. Mas kaunti • Built comprehensive marketing plans and tracked budgets for over 100 unique dental practices, taking projects from initiation to completion.• Collaborated with regional operations teams, office managers, and partner doctors to develop and execute branding initiatives that promoted and positioned our dental offices as the best in their communities.• Planned 26 patient education seminars in 2019 that generated over 1,900 attendance leads and helped drive over $600,000 in production for our affiliated practices.• Grew the online presence for our brands with website updates, original content, online reputation management, and social media content development.• Sourced and coordinated traditional and digital media buys.• Designed new patient acquisition and customer retention strategies. Mas kaunti

  • Brand Manager

    Mar 2020 - Jan 2022

  • Regional Marketing Coordinator

    May 2018 - Mar 2020
• 

  Heartland Dental

  Jan 2022 - now

  • Served as a trusted advisor, establishing marketing relationships with operations partners across two regions and supported dentists from over 80 practices.• Leveraged data to build personalized, world-class marketing plans that proactively supported each practice’s unique needs.• Influenced marketing spend levels, channels, and tactics to drive new patient acquisition and case acceptance growth.• Collaborated with operations partners to increase same office growth to over 4% vPY.• Educated, trained, and supported each office on marketing best practices that brought our brands to life in the communities we served.• Selectively chosen for the Invisalign Task Force, a group of marketing leaders focused on supporting Invisalign growth initiatives. Mas kaunti

  • Field Marketing Manager

    Mar 2024 - now

  • Field Marketing Strategist

    Jan 2022 - Mar 2024