Amare Deras

Experience

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  Minstry of Finance and Economic Development (Ethiopia)

  Oct 2009 - Feb 2011

  Junior officer in planning and management Directorate

  My responsibility includes: preparation of strategic plan and report of the directorate with teams in particular and compiling plans and reports of different organs of the organization in general.

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  Oromia International Bank S.C

  Feb 2011 - Aug 2011

  Management Trainee

  As a management trainee, I have been worked as a trainee to gain experiences with different senior management teams in the bank for consecutive six months

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  Coca-Cola Beverages Africa-Ethiopia

  Sept 2011 - Jan 2015

  Company Sales Representative

  Major Roles• Avail products in all outlets to drive sales volume• Place POS materials based on outlet segmentation• Cooler management, and merchandizing for better visibility• Route ride with agent sales team, in coaching agent sales team• Stock reporting and product deployment planning

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  Diageo

  Jan 2015 - Oct 2015

  Retail Executive

  Major Roles:• Developed customer database with their sales potential • Redeveloped the route delivery plan with outlets potentials• Conducted Trade asset maintenance follow up and management• Conducted various sales driving activations• Placed POS materials to the trade

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  Marie Stopes International Ethiopia

  Oct 2015 - Sept 2016

  Marketing Officer-Regions

  Major Roles:• Contextualize and cascade the social marketing strategy of the company to the regional office• Plan and conduct refresher trainings to stakeholders, to advocate on services• Plan, for promotional tool development and placement in key areas of the region• Align with government stakeholders, to assist referral linkages in service provision

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  Awash Wine S.C.

  Sept 2016 - Feb 2023

  Major Roles:• Leading internal sales team of 32 people to achieve and exceed sales objectives of Addis Ababa Sales Region• Plan annual sales volume with breakdown by routes, and sales periods• Formulate, standardize, and implement execution standards, for different outlet segments and SKUs• Leading new product trade penetration tactics to the region• Liaison with branding, and trade marketing teams to craft and implement fitting strategies to the trade, that can outweigh competition• Recruit, develop, and manage agents to deliver on company expectations• Coach team members in exploring their potential to deliver the best result• Budget and manage sales team resources• Set KPI to the sales force and agents and formulate performance reward• Set and evaluate direct reports annual performances through agreed annual objectives• Conduct Admin activities Show less Major Roles:• Prepared the efficient and effective distribution network across the region• Assigned agents and stockiest to reach untapped potential territories• Developed a route plan to have consistent delivery to customers• Developed agents’ capacity through Joint business plan• Served as an acting ASM in Addis Ababa for 6 months from 11/2017 to 04/2018• Ensuring availability and visibility at key outlet level, to achieve and exceed sales targets with execution standards.• Managing defective products.• Plan, conduct and manage all BTL promotional activities in the region Show less

  • Regional Sales Manager

    Jul 2020 - Feb 2023

  • Area Sales Manager

    Aug 2019 - Jul 2020

  • Regional Sales Supervisor

    Sept 2016 - Aug 2019
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  Safaricom Telecommunications Ethiopia PLC

  Feb 2023 - now

  Regional Sales Manager