Trisha Mukherjee

Experience

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  Mindshare

  May 2004 - Aug 2007

  Senior Business Planner

  Business partnered for Unilever accounts in Hair Care category. Led media planning for Dove Hair launch in India. Optimized reach in media dark markets for mass brands. Collaboration and partnering with media houses on barter deals, creation of brand activation assets. Developed media planning guidelines for Hindustan Unilever Limited and e-module courses.

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  Unilever

  Aug 2007 - Sept 2020

  As the head of Marketing for Home Care division for Myanmar, Cambodia, Laos I was responsible for delivering the growth and profitability targets for the business. One of my key responsibilities included setting up and driving the Home Care business for Unilever under a joint venture with a local company in Myanmar. - Drawing up the category Portfolio strategy, landing brands to fulfill consumer needs, benefits and price points.- Driving local mix development capabilities with local manufacturing. Includes setting up capabilities on research for mix creation and in-market tracking. - Managing P&L for the category, driving cost management through entire value chain. Have a thorough knowledge of product, packaging and different manufacturing processes. - Lead country category business teams that are cross functional to enable category topline and bottomline agendas. - Part of the local leadership team to develop local capabilities, processes and policies. Vast experience in presenting plans and updates to the JV board. - Have been at the helm of driving some of the Unilever sustainability agenda on plastics locally, experimenting and learning. Show less

  • Marketing Director, Home Care (Myanmar, Cambodia, Laos)

    Jul 2017 - Sept 2020

  • Senior Brand Manager (Cluster)

    Jul 2013 - Jun 2017

  • Senior Brand Manager (Global)

    Mar 2011 - Jun 2013

  • Senior Consumer & Market Insights Manager

    Mar 2009 - Feb 2011

  • Assistant Brand Manager

    Aug 2007 - Feb 2009
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  EGA Ayurveda

  Jul 2021 - now

  Chief Marketing Officer