Shaul Resnik

Experience

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  Yvel Jewelry

  Sept 2013 - Jun 2015

  Digital Operations Manager
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  Ophir Optronics Solutions Ltd.

  Aug 2015 - Mar 2016

  Digital Marketing Specialist

  +Implemented & maintained SEO efforts: website audits & error correction, site optimization, keyword research +Maintained organic and paid social media efforts+Created and maintained advanced GA & heat-maps: traffic analysis, advanced segmentation & reporting +Maintained company blog: posting, UX/UI improvements, WP plugins+Managed research projects for new prospects – marketing software, site optimization+Managed budget and payment management & reporting

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  Ericom Software

  Mar 2016 - May 2023

  Marketing Operations Manager

  Managed HubSpot marketing automation platform, Salesforce integration, and related technologies.+Own and Manage Marketing Automation Platforms: Oversaw a portfolio of Marketing technologies, including HubSpot, Salesforce, Zapier, Zoominfo and other advanced marketing platforms. +Lead Management: Developed and maintained robust lead management processes, ensuring seamless integration and data flow between HubSpot platforms and CRM Salesforce. +Best practices and Training: Lead the tech adoption efforts for marketing automation tools, providing training and support to global teams to maximize platform utilization. Shared best practices and guided teams on how to effectively use automation capabilities. +Innovation and Strategy: Stayed updated of industry trends and emerging technologies in marketing automation, recommending and implementing new tools and strategies to keep the organization at the forefront of digital marketing. Show less

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  Ericsson

  Apr 2023 - Nov 2024

  Marketing Program Manager

  Lead and managed Marketo projects and tasks within marketing operations.+Manage Marketo Programs: Managed a range of marketing operations tasks and projects including webinars, nurture emails, newsletters, field events, online campaigns and list imports. +Support Marketing Initiatives: Collaborated with various teams to support and enhance a unified and effective customer experience across all touchpoints. +Cross-Functional Collaboration: Worked closely with marketing teams across different business units and regions to align projects and ensure timely execution and accuracy. +Data Standardization: Lead data standardization initiatives across marketing systems to ensure consistent data quality and attribution. Show less