Alena Solovieva

Experience

• 

  Philip Morris International

  Feb 2013 - Aug 2013

  Junior Marketing Analyst

  - Market analysis: capacity, growth rate, competition level; - Analysis of the competitive environment of the company: a comparative analysis of the prices of key sales channels, product range; - Analysis of promotional activities efficiency; - Analysis of sales and stocks;

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  Video International

  Mar 2014 - Jan 2015

  Media Analyst

  - Media Market analysis and forecast;- Forecast of television ratings and ratings of advertising campaigns based on common media indicators;- Qualitative and quantitative analysis of trends in television viewing;- Study of the TV audience and its structure;- Analytical studies, preparation of analytical reports, preparation of regular / urgent analytical queries for different business units and channels;

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  IMHO VI

  Feb 2015 - Jun 2017

  Key Account Manager

  - Digital market analysis and competitive analysis- Preparation of analytical reports and presentations- Mediaplanning, performance analysis and optimization of advertising campaigns- Prelaunch, launch and control of rotation of advertising campaigns- Strategic and operational interaction with advertising agencies and media platforms- Fulfillment of sales plans and contracts, negotiate annual bonuses and compensation for advertising agencies- Communication with internal departments on the issures of the current advertising campaigns Show less

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  Столото

  Jul 2017 - Oct 2019

  - Develop and implement digital marketing strategy.- Ensure B2C CRM effectiveness, elaborate strategy of short-term and long-term CRM development.- Cooperate with e-Commerce and Marketing teams to develop digital marketing plan that addresses pillars strategies and objectives and aligned with x-pillar activation calendar. Define roles and responsibilities in joint projects to ensure maximum effectiveness of marketing communications and promotions in digital.- Analyze and evaluate effectiveness of own digital assets and digital ecosystem of Stoloto and develop short-term improvement plan and long-term vision in line with organizations’ strategy.- Develop and implement regular reporting system to track digital activities effectiveness.- Collaborate with media agencies and to ensure media campaign effectiveness according to established KPIs.- Monitor all digital activities on regular basis and develop actions to improve effectiveness of digital communication. Identify online trends and insights to optimize digital spend and campaigns performance. Supervise development of on-line tools and materials (e.g., e-newsletters, landing-pages, website design and content, social media accounts, etc.) to increase conversion.- Lead investment tracking and prioritization of digital projects. Responsible for remaining up-to-date on current and emerging trends and technologies in digital and how they can be incorporated into Stoloto business strategy.- Develop and maintain productive relationships with digital agencies. Review and assess agency contracts against established goals on a regular basis.- Lead and develop team of digital experts to deliver business objectives. Show less

  • Group Head Marketing

    Nov 2017 - Oct 2019

  • Senior Media Manager

    Jul 2017 - Nov 2017
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  BetBoom

  Oct 2019 - May 2021

  Head Of Digital Marketing
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  Polaris

  Apr 2023 - now

  Head of Digital Marketing

  Russia and CIS, UAE Markets