Frances Evans

Experience

• 

  FCB Hamburg

  Jan 1994 - Jan 1996

  Strategic Planner

  Key tasks: new business development, market research, youth marketing

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  Attic Futura Germany

  Jan 1996 - Jan 1996

  Product Manager

  Key tasks: ATL & BTL brand marketing, market research, subscription marketing

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  Marquard Media

  Sept 1996 - Oct 2012

  Key successes: Developed network of international licensing partnerships in 19 markets in Europe and AsiaLed profitable, lean profit centre, providing best in class editorial, marketing & sales support services Developed an internationally renowned media brand, raising profile and value of the company Key successes: Created a profitable publishing company from a start-up.Maximised revenue, market share and profitability Lead portfolio strategy, launching market-leading national and international consumer magazine brands including JOY, Playboy, Shape. Key tasks: ATL & BTL brand marketing, market research, subscription marketing, events, sponsoring

  • International Licensing Director

    Mar 2005 - Oct 2012

  • Managing Director, Marquard Media Hungary, Budapest

    Jan 1998 - Feb 2005

  • Product Manager, MVG Medienverlagsgesellschaft

    Sept 1996 - Dec 1997
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  Hubert Burda Media

  Jan 2013 - Jul 2017

  Key achievements:Diversified revenues crafting business in USA, increasing turnover >20% yoyIn-house consultant working across 19 markets to implement new digital, e-commerce, content marketing and event revenue streams for brands in luxury lifestyle, home, food and hobby sectors, e.g. BurdaStyle e-commerce pattern sales Developed and led leadership development programme: best practice webinars, in-person strategy workshops, company management eventsDeveloped B2B sales enablement programmes for international sales teamsExecuted new corporate identity programme throughout group subsidiaries Show less Key achievements:Negotiated Joint Venture with F+W Media, launch of burdastyle USA & burdastyle.co.uk Restructured internal and external licensing deals, reducing group annual costs by >25%Implemented new digital, e-commerce and event revenue streams across multiple markets Increased international advertising revenues > 20% yoyExecuted post-acquisition merger process in PolandAcquisition of a variety of new brands for international magazine portfolio, incl. Marie Claire, National GeographicCreation of central license contract management system to reduce risk & improve time managementDeveloped international talent development programme for middle management reaching over 200 people in 19 countries, creating multiple growth initiatives Show less

  • Director International Marketing and Innovation, Burda International GmbH

    Jul 2016 - Jul 2017

  • Director International Licensing & Advertising, Burda International GmbH

    Jan 2013 - Jun 2016
• 

  Media Group Medweth GmbH

  Aug 2017 - Dec 2019

  CEO, Member of the Board

  Key achievements:Led implementation of new digital, e-commerce, content marketing, social media, advertising sales and event revenue streams to offset annually decreasing revenues in hobby and handicraft sector to transform business model from legacy print base to agile, transaction-based business.- Development of www.craftery.de E-Commerce platform- Focus on core business by selling non-core assets- New product launches: print, digital, events- Restructured sales team, implemented sales pipeline and sales enablement tools Show less

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  Wort & Bild Verlag

  Dec 2019 - Apr 2021

  Key achievements: Launch of www.shop.apotheken-umschau.de e-commerce platform on budget, with lean team in 7 month time frame. This project included choice of software (shopware), contracting logistics partners, integrating shopware into accounting systems, product category development and procurement, UX, marketing (classical, digital, social, newsletter, SEO) Drive revenue growth from licensing & merchandising (books, branded products), content marketing, sponsoring & cross media partnershipsImplement digital workflow structures and CRM Show less

  • Member Of The Management Board, Business Development, Isartal Health Media

    Sept 2020 - Apr 2021

  • Member Of The Management Board, Marketing

    Dec 2019 - Sept 2020
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  Self-employed

  May 2021 - now

  Management Consultant & Interim Business Development Director

  Consulting projects: change management & digital transformation, B2B sales development & enablement, B2C engagement, team development, multimedia B2B publishing projects, e-commerce projects, competition & market analysisTrainings & Workshops: Herrmann Whole Brain® Thinking, business & career coachingClients: Global Learning & Development SaaS platform, World Bank, BlueTree Group, various media companies

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  Hochschule Fresenius

  Sept 2023 - now

  Adjunct Professor (Lecturer)

  Executive Master's Programme: Business Development & Digital InnovationDesigning and delivering interactive lectures for the following courses: * Entrepreneurial Mindset* Entrepreneurial Skills* Entrepreneurial Leadership* International Business Development Strategy * Creative Thinking Techniques* Conflict Management & Mediation

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  Herrmann

  Sept 2023 - Aug 2024

  Territory Director EMEA

  Leading EMEA business development for the global digital innovator in workplace productivity solutions, dedicated to enhancing leadership and team performance. Including: enterprise client and strategic partner sales management, GTM strategy, B2B Marketing and network building activities. Consulting on post-merger integration process between German & global team.

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  The World Bank

  Dec 2024 - now

  ST Consultant

  Providing project management to World Bank Education team working on schoolbook supply chain, creation, procurement, and implementing Track & Trace system in Central African Republic.