Elena Radevich

Experience

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  Getbob digital agency

  Feb 2015 - Jul 2019

  Digital Marketing Manager

  Have been digital marketing manager for 4.6 years in the first digital agency in Belarus ranked as the most creative interactive agency in the country, with key clients being velcom (Telekom Austria Group, America Movil), Nestle, Danone, Heineken, Carlsberg, Wargaming, PepsiCo, Burger King, JTI (Camel, Winston), Volkswagen, A-100 Development, Jack Daniel's, Exponenta, Kikkoman, etc.Responsibilities: Set up, and optimization paid media campaigns, implementation of global brand strategies in the local advertising market of social networks, SMM, Media planningAchievements: Grew professionally from SMM specialist to Digital marketer in 2 years. I was responsible for media planning for all 360 campaigns for the entire agency; the average KPI completion rate for projects under my implementation was 94%.Pioneered multiple dozens of digital media trends in daily work, which helped improve brand awareness and customer loyalty. Achieved 10-12% average ER on Instagram for the FMCG projects. In conclusion, the agency was awarded as the first digital agency ranked as the most creative interactive agency in the country. Show less

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  BDC Consulting

  Jul 2019 - Feb 2020

  Digital Marketing Manager

  Global Digital Marketing & Consulting for FinTech, IT and Startup companiesResponsibilities: Management of digital-marketing team, Media Planning, digital media strategyAchievements: For 6 months of work, I created 3 marketing strategies. Integrated the "waterfall model" of task management among the agency's internal team of specialists: SMM, PPC-manager, E-mail marketer, Sales team, PR-managers, Analyst. Developed 5 briefs for third-party contractors.

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  Belarusian State University

  Oct 2019 - Jun 2020

  Lecturer in Media and Marketing

  Teaching a course of lectures in the disciplines of "Media Planning", "Advertising and PR on the Internet".

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  Media Contact

  May 2020 - Oct 2021

  Digital Marketing Manager

  Mediacontact is a distributor of films to cinemas in the Republic of Belarus. And also a distributor of television channels (60 TV channels of various topics - children, film, sports, entertainment and erotic) in the territory of Latvia, Belarus and Russia.Responsibilities: Performance marketing, running ads-campaigns,​​ setting up and managing agency & 3rd party relationships: design and video production supervisingAchievements: I prepared creatives, and advertising messages, set up and optimized promotions each month aligned with business purposes. For example, during a 2-month animal channel promotion campaign, I achieved 6 million reach, and brought more than 3,000 people to the site page, the average visit time was at least 25 minutes.Developed and implemented a new social media campaigns strategy. Increased the audience in 5 accounts of brand "kinomir" by 2 times to the total audience of 100,000 followers, and increased the audience in the brand "tvmir" accounts by 36 times. Created and developed an active community of the cinemaddicts brand, which was connected to a direct-to-consumer eCommerce environment.Reduced the average cost of 1 subscriber by 9.3% and doubled the audience growth rate.Growth social networks of the company to 50% per year (Instagram 20 -> 50k, active users, etc). Created an SMM strategies and run across 14 accounts in social media. Show less

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  Eurojob

  Mar 2023 - now

  Digital Marketing Manager

  Digital marketing development and realization in the recruitment marketing field:1) Employer Brand Development: I specialize in crafting and nurturing employer brands to effectively attract and retain talent. In my role, I have successfully enhanced our employer brand for hiring employees to the Netherlands, making it more appealing and distinctive.2) Digital Marketing Strategy: I excel in formulating and executing digital marketing strategies tailored for talent acquisition. This includes launching and meticulously analyzing campaigns to optimize results. Additionally, I take pride in preparing creative content that resonates with our target audience.Setting up advertising on Facebook, Instagram, Google Ads. Working in Google Analytics, Power BI3) Contractor Management: I have the responsibility of overseeing contractors in the CEST region. This involved managing partnerships, ensuring alignment with our recruitment goals, and delivering results through collaborative efforts.4) Media planning and reporting: I have a strong background in media planning, enabling me to effectively allocate resources and maximize the reach of our recruitment efforts. My proficiency in reporting provides actionable insights to continually refine our strategies and achieve our hiring objectives Show less