Julia Rast

Experience

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  Willemsen AGF

  Oct 2005 - Jun 2013

  Sales Assistant

  Selling products to customers and advising customers in products. In addition, I trained new collegues on the job.

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  De Eeuwige Jeugd

  Jun 2010 - Aug 2011

  Hospitality assistant
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  Mise en Place

  Mar 2012 - May 2016

  As a project leader I work as an intermediary between the office, clients, employees and guests. I have managed several teams ranging from 5 - 40 people. I make sure that all goes well operationally during a project (deliberation and evaluation of project with client, guidance and coaching employees). In addition, I evaluate and ensure the quality of the services of the catering staff of our organization. Furthermore, I'm involved with customer relationship management. Since January 2014, I was responsible for maintaining and redeveloping an integrated social media network for our office.To guarantee the quality of our services, all projectmanagers meet every week to assess the quality of the establishment. We appreciate the policy of the daily business. We discuss the quality of our service, forecasting, new in- and external projects, customer relationship etc. Show less

  • Project Manager

    Nov 2013 - May 2016

  • Jobcoach

    Sept 2013 - Oct 2013

  • Jobper

    Mar 2012 - Aug 2013
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  ING Nederland

  Feb 2013 - Jun 2013

  Internship Public Relations & Press

  For five months I was employed in the Public Relations & Press department. I assisted in supporting various tasks, such as Stakeholdermanagement, Reputationmanagement, Crisismanagement, PR and Press. In addition, I helped in the development of various campaigns such as the 'ING Oranje Bankconcerten' and I assisted in the 'save' campaign, which was part of a greater campaign, named Oranje is ING.- writing press releases- organizing media training sessions- constantly monitoring media - assist in advising stakeholders of the organization- maintaining good relationship with journalists Show less

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  Van Lanschot Bankiers

  Aug 2015 - Jan 2016

  Marketing Intern

  - Implementation E-mark (email marketing software)- E-mark trainer and first-line support E-mark- Structuring social media plan 2016- Consultancy on positioning vision and approach to responsible investing- Composing media messages- Several projects: Van Lanschot Kunstprijs, Evi van Gogh- Organizing and preparing various events, such as PAN Amsterdam and Kerstconcert- Assess sponsorship requests- Client communication

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  GroupM

  May 2016 - Apr 2019

  I was deployed in GroupM's performance- and awareness department - Xaxis (part of Group M's Digital Data Hub) which specializes in tailor-made advice. I'm responsible for creating, analyzing, tracking and optimizing media campaigns (display, video, social, mobile and native), in which I am DSP/platform agnostic educated. I act as a consultant to the media agencies and strategists. Media strategies are being defined as explicit and measurable in order to make campaigns tangible and outcome-based. In addition, I advise our operations department in setting up an integrated campaign.Responsible for all aspects of paid digital media advertising for prospect acquisition, activation and retention.- Focused on managing programmatic activities across paid display, video, retargeting, native, mobile and social advertising (performance marketing & awareness)- Collaborating with our local agencies to generate client-specific digital media strategies- For educational purposes, I was actively presenting the programmatic A.I., Automation and Optimization tools for Xaxis for large advertisers and agencies. - Responsible for large budget plans & delivering business outcomes against targets- Identifying innovative opportunities within the digital media landscape, such as conducting live panel-based brand lift studies at scale, dynamic creative optimization, and designing custom algorithms.- Driving and creating a mindset of innovation within our local team and across agencies by organizing 'how to generate ideas' - workshops within the digital landscape.- Built award winning custom algorithm for Ford (Digiday Europe; Bestuse of AI etc) Show less Light Reaction is Xaxis' Mobile Performance Marketing agency. It is one of GroupM's youngest agencies that help their clients to reach their customers through media, data, and marketing technology. I advise and support the agency with programmatic campaign management, inventory (media), creation, and measurability.Managed the clients' strategy and KPIs for display-, video-, native-, email-, & social advertising.- Consulted agencies in innovative pilots, media plans & programmatic essentials- Controlled the media budget based on the forecast- & target metrics- Delivered holistic campaigns on clients business outcomes and made media outcomes measurable- Negotiated deals with 3rd parties like publishers or tech providers- Created full-funnel programmatic campaigns (branding & awareness and performance)- Provide pixel implementation guidance Show less

  • Digital & Programmatic Specialist

    Jan 2017 - Apr 2019

  • Digital Campaign Manager

    May 2016 - Dec 2016
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  Xaxis

  May 2019 - Nov 2023

  Responsible for:- Solution Strategy: Development and launch of compelling and differentiating solutions. Drive Solution GTM strategy, awareness, and adoption- Solution Development: Create/present/discuss a roadmap with other POs and internal stakeholders based on customer and organizational requirements.- Growth Enablement: Accountable for NS numbers work with global and regional in opportunity sizing and provide in-market support for global/regional clients request- Thought Leadership: Act as a spokesperson in the industry for respective solutions in panels, keynotes, roundtables, hostingStakeholder Management: Builds close relationships with regional- and market leads to ensure they are well supported and have a clear understanding on deliverables. Engages with key senior execs and external relations. Show less - Global lead for Gaming and Audio solution- Responsible for global annual target and sales & growth enablement across Gaming and Audio solutions- Developed and launched Gaming media solutions in 10+ markets, which generated $6M+ in its first year- Responsible for product development roadmap- Public speaker for emerging technology across different events (Advertising Week, IAB Upfronts, Gaming Summit)- Consulting global clients on media and advertising strategies and pitches- Maintaining strong relationships with internal- and external stakeholders- Winner Management Today's 35 under 35 2022 Show less Partnering, enabling and collaborating with Xaxis' largest markets around the globe to develop, launch and support innovative digital and programmatic marketing solutions. Helping markets and agencies to drive better results and outcomes for advertisers. - Incubated conversational Ads and developed and launched sales enablement strategy which generated $500K in billings in its first three months.- Built out supportive collateral to foster growth across solutions- Setting up international SME network and owned relationshipsIn addition to my formal job description, I'm a dedicated member of WPP's Inclusion & Diversity team in the Netherlands. Show less

  • Senior Director, Global Solutions & Innovation

    May 2023 - Nov 2023

  • Director, Global Solutions & Innovation

    Apr 2022 - Apr 2023

  • Senior Manager, Global Solutions & Innovation

    Apr 2021 - Mar 2022

  • Manager, Global Solutions & Innovation

    May 2019 - Mar 2021
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  GroupM Nexus

  Nov 2023 - now

  Global Senior Director, Emerging Innovation