Claire Hourihane

Experience

• 

  RooMigo

  May 2018 - Jan 2019

  Blog Editor & Content Creator

  The RooMigo Dublin Guide is a textual companion to the newly-launched RooMigo App, which presents co-living as a sustainable solution to the Dublin rental crisis by matching housemates based on shared interests and preferences. - Determined content, structure and layout of the RooMigo Dublin Guide. - Produced articles for the site, notably a series of 'Neighbourhood Guides' to Dublin. - Edited pieces contributed by other members of the RooMigo team, as well as articles put forward by guest writers for the blog. Show less

• 

  Chalk Apple

  Jun 2019 - Aug 2019

  Digital Marketing Assistant

  Key clients included: Eddie Rockets, Supervalu, Frank & Honest Coffee. - Organisation of a key client product launch, attended by 100+ well-known Irish social media influencers with a collective follower reach of 800,000+.- Created & scheduled social media posts.- Responsible for market research & client digital performance reporting.

• 

  Christian Aid Ireland

  Oct 2019 - Jul 2021

  Digital Engagement Officer

  - Web content management & social media content creation.- Implementation of Christian Aid Ireland digital strategy, with a key focus on e-marketing, analytics and social media. - E-commerce sales of Charity Gifts through Shopify.- Market research, reporting & partnership with online platforms.- Organization of key events for major donors and volunteers.- Growth of supporter & regular giving network in ROI.

• 

  Children's Books Ireland

  Aug 2021 - Mar 2024

  Children’s Books Ireland is the national charity and arts organisation that champions every child’s right to develop a love of reading. As the Communications Manager, my role included:– Overseeing all media activity for the organisation, working both in-house and with an external PR agency to plan, pitch and secure media coverage across Children's Books Ireland's projects and publications. - Managing our Social Media Officer to ensure Children’s Books Ireland’s content is engaging and consistent with brand image and tone of voice.– Implementing Children's Books Ireland's social media strategy to maximise engagement across X, Instagram, Facebook, TikTok, LinkedIn and Youtube. – Overseeing the organisation’s digital marketing activity, including paid social campaigns, Google for Non-Profits, e-marketing and maintenance of the website.– Editing our monthly column for Irish Examiner Weekend supplement, Book Club with RTÉjr, InTouch Magazine and various other review features.– Brand strategy development and reporting, including the creation our annual Impact Report.Highlights:– Communications lead for World Book Day in Ireland 2023, responsible for the Irish roll-out of the World Book Day campaign.– PR and social media team leader for the Children's Books Ireland International Conference 2022 and 2023, both of whose hashtags trended on Irish Twitter throughout the two-day event.– Social media lead for #RightToBeAReader campaign, which successfully lobbied the government to provide funding for primary school reading materials in Budget 2022.– Project lead for the translation of www.childrensbooksireland.ie into Irish, thanks to matched funding from Foras na Gaeilge. The Irish-language version of the site went live in November 2023. Show less

  • Communications Manager

    Oct 2022 - Mar 2024

  • Communications Officer

    Aug 2021 - Oct 2022
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  SOAS University of London

  Aug 2024 - now

  Senior External Communications Officer