Cláudia Vale Da Silva

Cláudia Vale Da Silva

Journalist

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  • Timeline

  • About me

    Global E-commerce Manager | Certified Product Owner

  • Education

    • University of Helsinki

      2013 - 2013
      Master thesis Strategic Communication - Content Marketing

      Master thesis in Strategic Communication: "Content Marketing: The power of content in Relational Marketing - Applied Study to the DYI market

    • Gabinete Parlamento Europeu - Lisboa

      2010 - 2011
      Seminar for European Studies

      Fundamentals of European Union policies and current issues;European Gazette production;

    • Instituto Politécnico de Leiria

      2006 - 2009
      Degree Social Communication and Multimedia Education

      Activities and Societies: Akadémicos newspaper e Iplay Radio Communication in Portuguese Language; Languages, Media and Audiovisual Techniques;Audiovisual Writing; Communication Law; Multimedia Workshop; Advertising & Marketing;Public Relations; Business Management & Communication Projects; Journalism Lab; TechnicalEditing; Media and Journalism Production; Media Analysis.

    • Universidade Nova de Lisboa

      2011 - 2014
      Master's degree Strategic Communication

      Corporate Communications, Specialized Marketing, Communication, Media and Organizational Studies, Markets and Consumer Behaviour, Image Management, Strategic Communication and Public Policy; Argumentative Strategies.

  • Experience

    • PLOT Content Agency

      Mar 2010 - Mar 2012
      Journalist

      Web Journalism: Sapo Saúde website promotion. Content creation & development of new tools.Journalistic reports to the health magazines, wellness and beauty: Saber Viver, Prevenir and Ultimate Beauty.

    • Leroy Merlin

      Mar 2012 - Jul 2013
      Marketing Assistant

      Web copywriting;Stakeholder management; Catalogs publishing: content, design layout & logistics.

    • Avon Cosmétics

      Jul 2013 - Apr 2014
      Copywriter

      Write & content review - Brochures/Exclusive/FlyersTranslation for product packageWeb communication support

    • PT Sistemas de Informação, S.A.

      Oct 2013 - Jul 2014
      Digital Content Manager

      Building the new website MEO:Landing Pages design, SEO strategy, copywriting in Sharepoint backoffice

    • VELUX

      Jul 2014 - Jan 2022

      Identify, describe and prioritize projects that require front-end and/or back-end developers and UX expertise. Take charge of the projects and run the development team in a scrum process. Responsible to make stakeholders understand and buy into our agile way of working and way of prioritizing.- Create and implement creative concepts, campaigns, and tools on digital channels- Plan and implement improvements to content to increase velocity and quality - Stakeholder management- Create a maintained backlog – prioritized and refined Show less

      • Senior Digital Product Manager

        Dec 2020 - Jan 2022
      • Digital Product Manager

        Jan 2018 - Dec 2020
      • Digital Business Optimizer

        May 2016 - Jul 2018
      • Digital Content Manager

        Apr 2015 - Apr 2016
      • Social Media Relations

        Jul 2014 - Mar 2015
    • ROCKWOOL Group

      Jan 2022 - now
      Ecommerce Manager

      Responsible for the global online sales channel - RockCommerce - leading strategic efforts of deployment, migration and ongoing development.Link between the business, Commercial Excellence and Digital DevOps.Product owner.

  • Licenses & Certifications

  • Volunteer Experience

    • Scouts

      Issued by Group 1128 - Belas
      Group 1128 - BelasAssociated with Cláudia Vale Da Silva
    • Communication Assistant

      Issued by Red Cross EU Office on Jul 2018
      Red Cross EU OfficeAssociated with Cláudia Vale Da Silva
    • Customer Experience-Manager

      Issued by TEDxCopenhagen on Sept 2019
      TEDxCopenhagenAssociated with Cláudia Vale Da Silva