Julie Deng

Experience

• 

  KPMG

  Jan 2014 - Jan 2014

  Private Wealth Analyst

  Advised high net worth individuals on wealth management and tax strategies

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  Coca-Cola Europacific Partners

  Jan 2015 - Jul 2017

  I was 1 of 4 in the corporate graduate rotational program across the Finance organization. Notable achievements include:- Identified $8M cannibalization risk between multiple sales channels through analyzing and profiling consumer data, resulting in changes in pricing and Go-To-Market strategies.- Co-ordinated with Product Marketing and Category teams to determine quarterly discount calendars and pricing guidelines for new and existing products, contributing to greater transparency in key trends forecasts. Show less

  • Senior Commercial Analyst, Alcohol & Coffee - Spirits & RTD

    Oct 2016 - Jul 2017

  • Corporate Graduate Analyst

    Jan 2015 - Dec 2016
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  Qantas

  Jul 2017 - Jun 2018

  Market Pricing Specialist

  I monitored pricing and top-line metrics for key East Coast markets and partnered with Inventory teams to identify and recommend areas for pricing opportunities- Piloted the first dynamic pricing initiative, in partnership with Loyalty Sales and Marketing teams, to achieve a 15% increase in average transaction value across 3 business class markets.- Generated over $2M in additional revenue within a 6-month period by reviewing pricing changes and delivering incremental pricing strategies for 5 key domestic routes. Show less

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  Aon Inpoint

  Jun 2018 - Dec 2019

  Senior Strategy Consultant

  I advised large global corporations on market entry strategies into Australia, partnering closely with relevant customer GMs- Led a 12-week engagement to recommend market entry strategies for a global brand into the Australian insurance market, involving over 30 industry interviews to understand competitor and market dynamics. - Implemented a digital Go-To-Market strategy for one of Australia’s largest CPG brands in a ~$80 million B2C market, and guided a cross-functional team of 10+ internal stakeholders to launch. Show less

• 

  Honor

  Jan 2020 - Jun 2024

  I lead strategic growth projects for the business, partnering directly with the CEO and VP of Growth to lead cross-functional Sales, Operations and Product teams. Notable outcomes include:- Unlocked $38M in TAM by spearheading a project to expand service capabilities across 33 US metros, achieved through collaboration with Field Operations and Data Science to size service area opportunities.- Created and got leadership buy-in on standardized pricing and packaging strategies for Sales teams by understanding customer needs through testing and conjoint analysis, contributing to a 63% increase in revenue.- Developed and implemented the company’s first tiered, incentive-based, franchise fee model which contributed to 13% YoY revenue growth and a 25% jump in franchisees experiencing positive YoY growth. Show less Promoted to lead end-to-end transformation of pricing from a ‘revenue-share’ to an hourly ‘fee-for-service’ model and enabling the business to scale from 50 customers to 200+ customers. Additional achievements include:- Managed a project to develop the company’s international strategy post-acquisition of the Home Instead franchise brand, resulting in redeployment of a $25M+ budget to US markets based on alignment with our core competencies. - Partnered with Product and Field Operations teams to design and implement caregiver performance measures based on 5 key operational metrics, resulting in 23% decrease in operational call-offs and 10% increase in retention- Built OpEx cost benchmarks across 5 market segments, including processes for continuous tracking and reporting, and conducted bi-weekly update meetings with senior executives (President, CEO, COO, CRO). Show less I joined as the first Pricing hire to establish structure and scale pricing operations, leading the function through 4 on-budget price increases for 50+ SMB customers and 4,000+ clients and caregivers.- Expanded the function to include wage and margin management, consequently securing leadership alignment to recruit and onboard a 5 person team to streamline and scale both price and wage operations.- Designed and piloted a tired wage incentive structure in 4 existing markets, resulting in 28% decrease in manual staffing KPIs, and proposed expanded adoption to the executive team. Show less

  • Director of Pricing Strategy and Business Operations

    Apr 2023 - Jun 2024

  • Senior Manager of Pricing Strategy and Business Operations

    Jul 2021 - Apr 2023

  • Manager of Pricing Strategy and Business Operations

    Jan 2020 - Jun 2021
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  ServiceNow

  Jul 2024 - now

  Product Monetization Strategy