Marina Lima

Experience

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  Agencia Influência

  Oct 2017 - Apr 2018

  Sales Representative
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  SC Braga

  Apr 2018 - Mar 2020

  Sponsorship Account Manager

  𝗦𝗽𝗼𝗻𝘀𝗼𝗿𝘀𝗵𝗶𝗽 𝗔𝗰𝗰𝗼𝘂𝗻𝘁 𝗠𝗮𝗻𝗮𝗴𝗲𝗿Oversee SC Braga's sponsorship portfolio, aligning partnerships with club values.Cultivate sponsor relationships, tailor activation plans for maximum ROI.Develop innovative strategies for sponsorship visibility and impact.𝗘𝘃𝗲𝗻𝘁 𝗖𝗼𝗼𝗿𝗱𝗶𝗻𝗮𝘁𝗼𝗿: Coordinate sponsorship activations during matchdays.Analyze sponsorship initiatives, track KPIs, and provide actionable insights for improvement.

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  Clever Advertising

  Mar 2020 - now

  𝗣𝗿𝗼𝗷𝗲𝗰𝘁 𝗠𝗮𝗻𝗮𝗴𝗲𝗿 | 𝗜𝗻𝗳𝗹𝘂𝗲𝗻𝗰𝗲𝗿 𝗔𝗳𝗳𝗶𝗹𝗶𝗮𝘁𝗲 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 | 𝗶𝗚𝗮𝗺𝗶𝗻𝗴 𝗜𝗻𝗱𝘂𝘀𝘁𝗿𝘆Experienced in leading cross-functional teams to execute dynamic campaigns that maximize 𝗯𝗿𝗮𝗻𝗱 𝗲𝘅𝗽𝗼𝘀𝘂𝗿𝗲 and drive 𝗿𝗲𝘃𝗲𝗻𝘂𝗲 𝗴𝗿𝗼𝘄𝘁𝗵. Dedicated to building and maintaining strong relationships with 𝗶𝗻𝗳𝗹𝘂𝗲𝗻𝗰𝗲𝗿𝘀 and 𝗮𝗳𝗳𝗶𝗹𝗶𝗮𝘁𝗲 𝗽𝗮𝗿𝘁𝗻𝗲𝗿𝘀 to ensure mutual success in a fast-paced, ever-evolving sector.⭢ 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗣𝗹𝗮𝗻𝗻𝗶𝗻𝗴: Crafting comprehensive project plans that align with business objectives and effectively leverage influencer and affiliate marketing channels.⭢ 𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁: Managing all aspects of campaigns, from ideation and content creation to influencer selection and performance tracking.⭢ 𝗥𝗲𝗹𝗮𝘁𝗶𝗼𝗻𝘀𝗵𝗶𝗽 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁: Building and nurturing strong partnerships with influencers, affiliate partners, and internal stakeholders to ensure seamless collaboration and successful campaigns.⭢ 𝗣𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲 𝗔𝗻𝗮𝗹𝘆𝘀𝗶𝘀: Conducting detailed performance evaluations and optimizing strategies to maximize ROI and identify opportunities for continuous improvement in influencer and affiliate marketing efforts.⭢ 𝗖𝗿𝗼𝘀𝘀-𝗙𝘂𝗻𝗰𝘁𝗶𝗼𝗻𝗮𝗹 𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽: Leading teams across marketing, content creation, and analytics to ensure alignment and cohesion in executing influencer and affiliate marketing strategies. Show less 𝗔𝗰𝗰𝗼𝘂𝗻𝘁 𝗠𝗮𝗻𝗮𝗴𝗲𝗿 | 𝗶𝗚𝗮𝗺𝗶𝗻𝗴 𝗜𝗻𝗱𝘂𝘀𝘁𝗿𝘆 𝗘𝘅𝗽𝗲𝗿𝘁 | 𝗜𝗻𝗳𝗹𝘂𝗲𝗻𝗰𝗲𝗿𝘀, 𝗠𝗲𝗱𝗶𝗮 𝗕𝘂𝘆𝗶𝗻𝗴, 𝗣𝗽𝗖, 𝗠𝗲𝘁𝗮 𝗔𝗱𝘀, 𝗣𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲 𝗥𝗲𝗽𝗼𝗿𝘁𝗶𝗻𝗴⭢ 𝗖𝗹𝗶𝗲𝗻𝘁 𝗥𝗲𝗹𝗮𝘁𝗶𝗼𝗻𝘀𝗵𝗶𝗽 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁: Building and maintaining strong relationships with major clients, understanding all needs, and providing tailored solutions to drive success in the iGaming sector.⭢ 𝗜𝗻𝗳𝗹𝘂𝗲𝗻𝗰𝗲𝗿 𝗖𝗼𝗹𝗹𝗮𝗯𝗼𝗿𝗮𝘁𝗶𝗼𝗻: Developing influencer marketing campaigns that resonate with target audiences, negotiating partnerships, and ensuring seamless execution to maximize brand exposure and engagement.⭢ 𝗠𝗲𝗱𝗶𝗮 𝗕𝘂𝘆𝗶𝗻𝗴: Strategizing and executing media buying initiatives across various channels to reach the right audience at the right time, optimizing ad placements for maximum impact and ROI.⭢ 𝗣𝗽𝗖 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁: Overseeing PPC campaigns from conception to execution, managing budgets, keyword research, ad copy creation, and continuous optimization to drive qualified traffic and conversions.⭢ 𝗠𝗲𝘁𝗮 𝗔𝗱𝘀: Driving targeted traffic and conversions, leveraging audience targeting, ad formats, and bidding strategies to achieve campaign objectives.⭢ 𝗥𝗲𝗽𝗼𝗿𝘁𝗶𝗻𝗴: Generating comprehensive reports on campaign performance, providing actionable insights and recommendations for optimization and future strategies. Show less

  • Project Manager

    Feb 2022 - now

  • Key Account Manager

    Mar 2020 - Feb 2022