Ragan Wallake

Experience

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  Robin McGraw Revelation - A Luxury Skincare and Lifestyle Brand

  Jun 2014 - Aug 2019

  Executive Director of Creative Media

  ♦ Spearheaded and organized diverse projects, demonstrating strong coordination skills—from location sourcing and permit acquisition to crew bookings and talent negotiations.♦ Led and mentored a team of 5+ individuals, fostering a collaborative and innovative working environment. Skillfully navigated the challenges of a high-growth start-up atmosphere, emphasizing teamwork and creative ideation.♦ Amplified brand visibility through strategic alliances, forming beneficial partnerships with well-known entities, media outlets, and NGOs, among others.♦ Devised and executed data-driven marketing strategies in line with brand objectives. This encompassed overseeing branding elements such as design, brand voice, logos, sales presentations, and web graphics.♦ Maintained top-tier company standards, ensuring all output mirrored the brand's commitment to quality and professionalism. This involved curating content and visuals for various platforms like websites, advertisements, and social media.♦ Represented the brand's vision, serving as a liaison for key stakeholders, and efficiently translating brand concepts into tangible assets and campaigns. Show less

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  Ragan Photo

  Aug 2014 - now

  ♦ Manage and coordinate various projects, showcasing proficiency in logistics and multitasking to ensure smooth operations and timely deliverables.♦ Oversee content creation, emphasizing detailed-oriented tasks and keen oversight to ensure accuracy and appeal, which included data management and document editing.♦ Successfully execute campaigns and projects for diverse clients ranging from high-profile individuals to Fortune 500 companies and small businesses.♦ Develop and maintain an organized database of 25+ clients, demonstrating meticulous data entry and management skills. Cultivated long-term relationships, resulting in consistent repeat business.♦ Propose and implement streamlined strategies and solutions to meet project goals and enhance operational efficiency.♦ Found and cultivate the food arts brand "Ragan Wallake Kitchenette." Maintained a recipe website where I took charge of recipe development, creation, writing, and photography.♦ Publish my cookbook as an e-book on Amazon in 2023 and currently in the process of developing my second book.♦ Collaborate with a production company to conceptualize and develop several long-form culinary film projects.♦ Contribute regularly to the food and drink sections of Parade Magazine online and Pop Kitchen online.♦ Successfully secure sponsorships with three reputable brands, amplifying my reach and enhancing brand trust. Show less ♦ Authored and conceptualized “Beauty In The Bite,” a cookbook celebrating treasured recipes from around the world. The project involved extensive writing, development, and photography, focusing on the unique culinary contributions of women from different countries.♦ Gained recognition as a prominent food blogger, securing sponsorships from visually-driven national brands like Four Roses Bourbon, Melissa's Fresh Produce, and Global Knives.♦ Emerged as a food expert, featuring in high-profile blogs, TV episodes, and print media, including appearances and mentions on Rue.com, Stylemepretty.com, C Magazine, LA Times, At Home With Didiayer, Hooray Magazine, among others.♦ Established and nurtured professional working relationships with sponsors and partners, ensuring productive and mutually beneficial collaborations.♦ Leveraged art direction skills to create visually appealing and engaging content, driving brand value and audience interaction. Show less

  • Freelance Creative Producer, Photographer & Author

    Aug 2019 - now

  • Producer / Art Director

    Aug 2014 - Jul 2019
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  Stage 29 Productions

  Aug 2015 - Jul 2019

  Official Staff Photographer, Dr Phil

  ♦ Managed comprehensive content creation, capturing live events, interviews, behind-the-scenes footage, and major campaigns both domestically and internationally.♦ Collaborated on key projects to ensure marketing goals were met, optimizing return on investment and aligning with brand objectives.♦ Curated high-quality visuals for digital and print media, working with reputable outlets like The Daily Mail, Entertainment Tonight, and E! Entertainment, among others.♦ Demonstrated exceptional professionalism, creativity, and adaptability in dynamic, high-stakes settings. Ensured the accurate and secure handling of sensitive and confidential materials.♦ Leveraged strong organizational and multitasking skills to deliver consistent results and maintain standards of excellence in content production. Show less