Corina V.

Experience

• 

  BRD - Groupe Societe Generale

  Jul 2003 - Mar 2008

  Coordination of 3 direct subordinates (2 seniors and 1 junior)Development and implementation of acquisition and retention strategies (special offers, direct marketing campaigns, promotion and communication campaigns, brand recognition campaigns)Proposal, implementation and follow-up of marketing and communication strategiesCoordination of product development and follow-up (daily operations, loans, savings) and marketing mix implementation (including the drafting of internal and external documents)Market surveys (competitors, pricing comparison, research of opportunities, legal framework of the market) Negotiation of partnership agreements with third parties (suppliers, associations)Coordination of the strategy implementation by the network (together with the Commercial Department)Organization of training seminars for the banks’ relationship managersManagement of the assigned marketing budgetAchievements:Increased the number of clients within the Freelancers and Very small enterprises segment with 30%Completed and adapted the existing financial offer for Freelancers and Very small enterprises Show less Coordination of 1 direct subordinate (1 junior)Development of a financial offer for youngsters up to 25 years old (cards, benefit program, loans)Establishment of the marketing and communication strategy for the youth segment (direct marketing, promotion and communication campaigns)Negotiation and coordination of partnerships with third parties (suppliers, student associations, universities)Achievements:Increased BRD’s market share on the youth market with 50%Increased the number of clients within the youth segment with 143%Developed a complete youth market offer (debit cards, student loans, savings accounts) Show less

  • Head of Product Development - Small Banking Business Sector

    Nov 2006 - Mar 2008

  • Head of Product Development - Youth Market

    Jul 2003 - Oct 2006
• 

  Bancpost

  Apr 2008 - Aug 2009

  Head of Product Development - Corporate Sector

  Project manager for new products and services development and implementation projects for the corporate banking sector (e.g. factoring products, loans, trade finance products) in close cooperation with several departments of the bank (IT, Accounting, Commercial, Compliance, Organisation, Treasury)Proposal, implementation and follow-up of acquisition and retention campaigns for corporate clients (e.g. trade finance campaigns) Marketing mix implementation (including the drafting of internal and external documents)Market surveys (competitors, pricing comparison, research of opportunities, legal framework of the market) Organization of training seminars for the banks’ relationship managers regarding new products implementationAchievements:Actively participated to the set up of the factoring business line Show less

• 

  Intesa Sanpaolo Bank Romania

  Sept 2009 - May 2012

  Corporate Segments Development Manager

  Project manager for corporate banking sector related projects (e.g. segmentation, packages, trade finance products) Simplification of documents and workflows (project planning and controlling, planned deadlines and activities management, project team management, progress reports to sponsor, steering committees organization)Drafting of all necessary documents for the approval and internal implementation of proposed products (functional specifications, internal norms, presentation materials for top management and sales personnel)Internal studies related to the performance of different categories of customers Market surveys (competitors, pricing comparison, research of opportunities, legal framework of the market), proposal and implementation of steps to improve the bank’s position on the marketFollow-up commercial results and prepare reports for the Top ManagementAchievements:Account opening process improvementCorporate clients segmentation implementation Show less

• 

  Intesa Sanpaolo Bank Romania

  Jul 2012 - Mar 2015

  Active participation in implementing group projects in the Bank Proposal and coordination of product implementation for different categories of clients (loans for Individuals, packages for Small Business segment), in cooperation with key departments of the Bank (IT, Accounting, Commercial, Compliance, Organization, Treasury, Legal)Management of the loan and current account portfolio of products for IndividualsDrafting of all necessary documents for the approval and internal implementation of proposed products (functional specifications, internal norms, presentation materials for top management and sales personnel)Market surveys (competitors, pricing comparison, research of opportunities, legal framework of the market), proposal and implementation of steps to improve the bank’s position on the marketFollow-up commercial results and prepare reports for the Top Management Show less Negotiate / develop partnerships with national and international organizations (unions, European Investment Bank, FNGCIMM etc.)Proposal and coordination of the implementation of products within the frame of signed partnerships, in cooperation with key departments of the Bank (IT, Accounting, Commercial, Compliance, Organization, Treasury, Legal)Follow-up commercial results and prepare reports for the Top ManagementParticipation in the migration of the bank to a new core-banking applicationAchievements:European Investment Bank partnership implementation Show less

  • Senior Product Manager

    Jun 2014 - Mar 2015

  • Senior Manager Partnerships Develoment

    Jul 2012 - Jun 2014
• 

  BRD

  Apr 2015 - Oct 2018

  Project Manager

  Organize the project (define and follow budget and planning, roles and responsibilities, governance)Identify and analyze impacted workflowsBuild the solution proposal (together with the project team)Build & maintain the project plan: define major milestones & deliverables, business case, risk management plan, change management plan, communication plan, Gantt chartManage the transversal project team Manage each phase of the project to ensure cost, time and quality objectives are met and avoid scope creeping Manage stakeholders expectationsReport progress to project sponsor & Board Members (weekly, monthly and ad-hoc)Support the decision making process by organizing Steering Committees Show less

• 

  Societe Generale Global Solution Centre Romania

  Nov 2018 - now

  Coordination of a major IT regulatory and prudential reporting program with impact in more than 30 entities across the grup. Coordination of a team of 15 IT project managers and business analysts in charge with the implementation of regulatory and prudential reporting related projects. In charge with coordinating the implementation of major regulatory and prudential reporting projects. Extensive experience in working with virtual teams.

  • Program Manager

    Sept 2024 - now

  • Business Support Chapter Manager

    Aug 2022 - Sept 2024

  • Senior Project Manager

    Nov 2018 - Aug 2022