Khizar Raja

Experience

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  COMAG Ltd

  Sept 2008 - Feb 2010

  Marketing / BI Analyst

  Providing accurate marketing information to internal and external teamsDimensions communication to implement marketing plansForecasting future sales based on previous issues Guide the Operations team to the areas of greatest opportunity through management reports and dynamic presentations

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  The National Magazine Company

  Feb 2010 - Aug 2010

  Database Marketing Executive

  Data Protection - Supporting the creation and management of the Natmags Data Protection guide. In-charge of Data Protection & Data Controller Inbox for the entire company and all the online sites.Competition Management- Weekly update to the data capture bureau with the new competitions. Support any data sales to competition clients. Application of changes to online and offline competitionsData Extraction - Support the renewals team on the coordination and management of data selections for Marketing Campaigns. Data Analysis - Support on response analysis for direct marketing campaigns: email, telemarketing, direct mail and Web Analytics. Data Collection & Data Management - Identify data holes within the Natmags and direct the collection through to the data team. Suppression management. Working with Enterprise team to ensure quality in collection of data from the different suppliers.Production & Delivery of Report - Monthly Dashboards. Maintaining database budget and Working with Enterprise team to ensure strong relationship between us and the suppliers or sponsors. Show less

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  Canon Europe Ltd.

  Aug 2010 - Feb 2011

  Business Intelligence Consultant

  Provide support & expertise within the team by helping in creating, storing, searching and maintaining the key market monitoring information outputs and reports.Develop market research that identifies the reasons for market trends, explains the impact of trends and suggests points of action. Identify market opportunities and threats and Initiate and prioritize analysis to tackle these issues including competitor analysisCreate accurate market size estimations and forecasts, and ensure clear understanding of the logic and reasoning behind the forecasts with key stakeholdersEnsure that research actively contributes to the definition of the Marketing StrategyCreate clear recommendations that provide solutions of improvement for sales growth Show less

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  MRM

  Jul 2011 - Apr 2014

  CRM Consultant

  Data Planner with a passion & expertise for using data to solve client and customer problems in both B2C & B2B environment.Strategic thinker who keeps abreast with trends and market information. Working with Client Service teams to add a broader perspective on communication strategy, sharing intelligence on an ongoing basis and seeking out specific information to enrich client briefs.Strategically analyzing every stage of the journey so that the final strategy produces the best results for the client.Present strategies and findings to clients in a clear, innovative & professional manner.Good project management skills – experience in organizing and running projects from briefing to delivery in the best possible manner.Spotting new biz opportunity/strategy for clients and have the passion to increase their revenueWorked on several pitches and contributed vastly during the strategy and birth stagesKey clients included:- Intel - Direct Line insurance Group- Vauxhall UK- Argos- Homebase- Costa Coffee UK (Whitbread)- Dell- The Mall group (Capital & Regional) - Guardian UK Show less

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  Thetrainline.com

  Apr 2014 - Oct 2014

  Campaign Planner & Analyst

  Strategically planning and building campaign cell structures in line with the relevant contact strategy and database.Introduce a new multi-channel environment for the customers in a high volume campaign function dealing with a multitude of different campaign genres.Identifying any data or processing issues and immediately provide the appropriate notification for resolution. Key clients include:- Virgin Trains- Great Anglia Trains- TheTrainline.com- Arrive Trains Wales- Grand Central Show less

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  Acxiom

  Oct 2014 - Oct 2021

  Decision Support Analyst

  Working predominantly with Harley Davidson motor company EMEA / International regions by providing them consultative support in regards to their digital solutions and databases across all mediums and markets. Well known for creating sustainable relationship with the vendors and leadership teams across Europe and Internationally. I take pride with my carefully crafted visualized dashboards and their timely distribution conducted via innovative methods that come equipped with insights to measure the success of campaigns/off line events by using Data analysis tools such as Power Bi,SAP Business Objects, Direct SQL, Microsoft PowerPoint, Excel that arrives with valuable insights/commentary highlighting key performance indicators for a successful and profitable Marketing operations using the strength of large databases that consists of Millions of records. Responsible for scoping CRM Programmes and accountable for the daily operation of the account teams to ensure timely and quality delivery of various digital solutions such as email campaigns, Social Media campaigns and custom web pages and preference centers and delivery of various other digital and direct marketing solutions for the client. Assist with the scoping and implementation of new client startups by providing Consultative support and overseeing / mentoring Global teams at client-side and internally at Acxiom with a strong will to succeed on all fronts. Show less

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  Digitas UK

  Nov 2021 - Sept 2022

  Senior Analyst

  Working with Samsung electronics UK as a primary Audience & Data strategist/Analyst managing forecasting, digital CRM performance across all divisions including Mobile, TV, Domestic Appliances and Accessories. Regularly presenting key insights, data trends and learnings to make actionable recommendations and next steps to key senior Business professionals at least 2 to 3 times a week. Consulting CRM business, including analysts, creative strategists, creatives, & campaign management teams. In additional. I also work very closely with Samsung’s product marketing, CRM, data, & campaign delivery teams.Lead insights generation from client & 3rd party data sources including Google Analytics, Google Marketing Platform, Facebook, Integral Ad Science, and other ad platforms.Assess the impact of paid media to owned and earned KPI’s and monitoring performance and surfacing opportunities for optimization on marketing campaigns using dynamic dashboards.Articulating the evolution of Samsung UK measurement framework to ensure all relevant metrics are captured correctly and providing weekly insights and recommendations from Samsung UK's busy CRM programme consisting of various divisions including Mobile, TV , Domestic appliances, accessories , wearables and lots more. Working closely with lead strategists, lead audience teams, lead execution teams and finally senior Samsung business professionals and stakeholder to provide them valuable and actionable insights from the campaigns which leads to greater amount of revenue. Show less

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  KINESSO

  Oct 2022 - now

  Working with Amazon Global to deliver global automated Marketing Model Mix for their media activity across multiple lines of businesses such as Prime Video, Shipping and XCM across EMEA, APAC and US regions. Program Manager that combines collaborative and analytical skills with a passion for problem solving on behalf of our customers by leading media measurement data collection.Managing multiple timelines in different time zones across the globe by governing the data to ensure smooth transition from Manual workstreams into Automation through the use of program management AI based methods.Key achievements:- Reduced latency for MMM data collection for Amazon across EMEA and APAC significantly.- Improved the quality of data with proven results and accolades from the client.- Introduced new data governance practices in order to Automate the workstreams for MMM data collection.- Successfully trained local ad-ops teams on best practises for setting up their digital/offline media plans and ad-server placements to assist us with our Automation workstreams. - Hiring new team members by conducting interviews in collaboration with HR and senior leadership.- Became a reliable entity for Amazon global leadership in a short space of time. Show less

  • Senior Analyst

    Jan 2025 - now

  • Program Manager

    Oct 2022 - Jan 2025