Lisa A. Snyder

Experience

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  Elle*Eye Digital - Digital Strategy & Consulting

  Feb 1996 - now

  Founder

  Specializing in Website Design & Development, Art Direction, Google Search Engine Optimization (SEO), EMail Marketing Campaigns & Newsletters with Constant Contact™, Wordpress Websites & Blogs, Online Stores/ E-Commerce, Social Networking, Facebook, Twitter.• Direct production, design, marketing, editorial content, online identity and branding for over 100 websites• Emphasis on effectively capturing client art preferences to drive high-touch engagement• Project manage website evolution and deadline management for 10-20 projects at a time• Team building and managing relationships between clients, partners, developers and designers• Manage content updates for websites and advertising with online art, coding, and online video across platforms • Recommend content and concepts that drive consignment and sales• Design and management of over 250 client e-mail marketing campaigns• Research & execution of extensive natural Google SEO while managing Google Analytics• Social Media connections with Facebook, Twitter, Pinterest, YouTube, and Vimeo Show less

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  MTV.com

  Jun 2002 - Aug 2002

  Production Assistant

  All work was performed for the following shows: The Real World, Road Rules, Sorority Life, and TRL. • Scanned, cropped, and color corrected pictures/negatives• Processed audio, video and time codes for online presentation, including transcribing interviews• Responsible for episode descriptions, various other online copy when needed, and communication with contest winners

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  Magnet Media, Inc.

  Jan 2004 - Jan 2006

  Online Design & Production Coordinator

  • Re-designed, re-branded, and coded company’s 4 websites – digitalmediatraining.com (e-commerce site for Apple and Adobe software training), zoom-in.com (online community), magnetmediafilms.com (company site), zoominawards.com (awards site)• Coordinated and managed production, design and archive, including communication with web host• Marketing responsibilities included design and management of weekly promotional circular, semi-monthly e-newsletter, press releases and maintaining corresponding e-mail lists with Constant Contact and Intellicontact• Created advertisements and banners, for Digital Media Training, Zoom-In, Zoom In Online and Magnet Media Films• Maintained Google Analytics and natural search engine optimization • Coordinated selection process for the 1st and 2nd Annual Zoom In Awards Show less

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  Half-Way to MichFest Party Series

  Jan 2005 - Apr 2015

  Founder & Executive Producer

  Founded the Half-Way to MichFest party series in 2005.

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  Consulting Magazine

  May 2006 - Feb 2007

  Web Design Consultant

  • Lead website re-design and re-branding for ConsultingMagazine.com and ConsultingMagazine.com/Careers• Directed workflow procedure, production, design, editorial content, coding, and online identity with team• Managed Interspire’s Content Management System (CMS), Article Live• Maintained weekly updates with online art, HTML and PHP including homepage, landing pages, reader comments• Turned 400+ print articles into online archive in over 70 categories for online viewing• Developed and maintained Video Network, including conversion of video interviews across platforms and formats• Performed weekly iTunes updates for This Week in Consulting Podcast• Worked with editorial and sales department to build graphics and landing pages from concept to launch Show less

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  Paradigm Shift - New York City's Feminist Community

  Mar 2007 - Sept 2009

  Co-Founder & Art Director

  • Co-Founded Feminist Community In New York City • Established, created, planned, marketed, promoted and managed large feminist events, including author and book talks & open mics• Created the Logo, color scheme and branding• Created the website, setup for self-updating• Connected and maintained membership in person and via social media

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  Starseed Yoga & Healing

  Aug 2007 - Dec 2007

  Manager

  • Managed the studio, teachers and staff of 12• Work with teacher payroll, financial reports, planning for new classes• Created and maintained e-mail marketing campaigns

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  Art Pride New Jersey Foundation

  Nov 2010 - Mar 2011

  Marketing

  • Created a new Blog platform for the Online Arts Magazine, Culture Vultures - JerseyArts.com/blog• Re-Organized iTunes Podcasts• Created Web Banner Ads (JerseyArts.com, WXPN, WNYC, NJ 101.5)• Created Advertisements for Print (New York Times, New Jersey Country Magazine)• Helped to update JerseyArts.com events and artists

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  LosingYourParents.org

  Apr 2011 - Jan 2015

  Founder

  I lost my parents to cancer when I was in my 20's. I write and talk about life after parents on my blog and podcast and how to move through life's challenges using creativity, experimentation, and focusing on the positive.Blog: http://losingyourparents.orgPodcast: http://bit.ly/lyppodcast

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  Tokeativity

  Jan 2015 - now

  Lisa Snyder is the Co-Founder Tokeativity, The Global Feminist Community for Active Cannabis Culture. She is a feminist and plant medicine advocate with over 25 years of digital strategy experience and has passionately supported the self-healing revolution through consumption and plant medicine advocacy. She is the executive producer for Tokeativity HQ events and has spearheaded the development of over 300 experiences across the globe, Tokeativity’s membership portal and forthcoming app.She is the co-creator of Bridges, a conversational series about race, equity and inclusion in collaboration with Club Kindness and Haus of Jane, a networking event for women working in cannabis, hemp and CBD, produced in partnership with Women Empowered in Cannabis.She has been recognized for her work in Forbes, Rolling Stone, Condé Nast Traveler, Yahoo! Finance, The Guardian, MJ Lifestyle, Travel Portland, Dope Magazine, Civilized, Magnetic Magazine, Willamette Week, and Time Out New York among others.After losing both parents to cancer in her 20’s, she passionately partnered her community building, feminist event planning, and web skills with fellow event planner, cannabis entrepreneur and community builder, Samantha Montanaro, to create Tokeativity in 2016. Together, they help bridge the cannabis industry with consumers to help educate and empower women, in hopes of encouraging forward movement, healing and ending the stigma around cannabis consumption. She is a board member of Sweet Jane Magazine and a true supporter of the self-healing movement. When she's not on the computer, she's spending time with her wife Cat and her dog, Ziggy in the rainy, and once in a while sunny Portland, Oregon.Learn more about Lisa’s work at Tokeativity.com. Show less

  • Co-Founder

    Jan 2021 - now

  • Co-Founder & CEO

    Jan 2015 - Jan 2021
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  Stemless

  Dec 2016 - Jul 2017

  Stemless is an online-ordering platform that enables consumers to access cannabis from their local dispensaries easily, safely and legally using their smart phone, tablet or computer. Our proprietary technology helps dispensaries by managing incoming orders and electronically dispatching their couriers to hand-deliver cannabis to their customers using tracked delivery. Stemless is an online-ordering platform that enables consumers to access cannabis from their local dispensaries easily, safely and legally using their smart phone, tablet or computer. Our proprietary technology helps dispensaries by managing incoming orders and electronically dispatching their couriers to hand-deliver cannabis to their customers using tracked delivery.

  • Director of Relationship Managment

    May 2017 - Jul 2017

  • Relationship Manager

    Dec 2016 - May 2017
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  Women First Holdings

  Apr 2019 - Sept 2022

  Co-Founder

  A suite of companies in the cannabis space dedicated to supporting the feminine experience.

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  Sweet Jane Magazine

  May 2022 - now

  Freelance Journalist

  Capturing stories and points of view from the female experience.

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  Feminine Forward Talks

  Oct 2023 - now

  Producer

  FEMININE FORWARD TALKS is a traveling speaker series powered by feminism. This dynamic movement endeavors to reshape paradigms, forge connections and elevate women through a triad of education, empowerment and advocacy. Feminine Forward Talks are thoughtfully curated and groundbreaking discussions meant to inspire, inform and redefine perceptions, while elevating women as they navigate the uncharted realms of generational health. Our mission is to advance women-led conversations that transcend norms and reshape the wellness landscape for everyone. By transforming the way women experience wellbeing, we position them to be architects of change for all beings. Show less

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  InnerTrek

  Oct 2023 - now

  - Managed email marketing and social media campaigns for InnerTrek's Psilocybin Facilitator Training School and the InnerTrek Service Center, enhancing brand visibility and engagement.- Led the assessment, evolution, and restructuring of the service center client path, crafting and executing a new plan that optimized client journeys and improved service efficiency.- Developed and implemented a scholarship program for the Psilocybin Facilitator Training School, supporting access to education.- Built valuable relationships with other psychedelic societies, expanding network and collaboration opportunities. Show less

  • Director of Marketing & Digital Operations

    Apr 2024 - now

  • Community Relations Manager

    Oct 2023 - Apr 2024
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  Liberadiate

  Mar 2024 - now

  Oregon State-Licensed Psilocybin Facilitator & Psychedelic Integration Coach

  Lisa is a state-licensed psilocybin facilitator and plant medicine advocate with a deep passion for supporting individuals looking to unlock their most authentic selves. She specializes in the exploration of turning obstacles into opportunities, guiding individuals through their personal challenges to uncover strength and resilience. Lisa has a Bachelor of Fine Arts with over 20 years experience as both a digital artist and entrepreneur. She offers specialized support to a broad spectrum of clients, including women, creatives, leaders, entrepreneurs, the LGBTQ+ community, neurodivergent adults and those navigating grief with a focus on parent loss. Lisa is deeply committed to fostering inner liberation for individuals seeking clarity in their lives and creating nurturing, exploratory spaces for growth and self-discovery.Learn more about her work as an Oregon State-Licensed Psilocybin Facilitator & Psychedelic Integration Coach at http://liberadiate.com Show less