Barry Smith

Experience

• 

  For Rent Magazine

  Jun 1999 - Aug 2000

  Graphic Designer

  Graphic Design and pre-press for a bi-monthly magazine.

• 

  Arrow Electronics

  Sept 2000 - Jun 2005

  Graphic Designer

  Arrow Electronics is a Fortune 150 company and the worlds largest distributor of supply chain solutions for of semi-conductor and microchip components.Worked with cross-functional teams to create, develop and implement innovative brand and business development programs in a complex business model. Responsible for the brand identity, support of sales/marketing divisions with clearly defined business development goals and creative campaigns for products, and services for vendors and various Arrow divisions.• Eight time Gold Key Award winner for Excellence in Advertising and Design• Key contributor, including the creation of name, layout and concept design of two hugely successful go-to-market programs­; RESOURCE MAGAZINE and Arrow Edge. Show less

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  Profile Design

  Jul 2005 - Dec 2012

  Director of Marketing

  Profile Design is a manufacturer of high-end consumer packaged goods serving the cycling and triathlon markets. Strategic planning of brands and product marketing to increase market share and sustain profitability of two distinct brands. Expert on all marketing, business development and brand awareness strategies. Management of all deliverables and marketing collateral related to bringing a product to market. Conceptualizing and delivering presentations at sales meetings, trade shows and events.• Leadership, Research, Strategy, Execution, and Evaluation of marketing plans• Tactical execution of SEO, web content, e-commerce, social media, advertising (PPC, CPM retargeting and print), e-blasts, events, sponsorships and collateral material.• Analytic reporting and ROI analysis: Google Analytics, Hootsuite, Insights, various CRMs Show less

• 

  Redefy

  May 2014 - Mar 2016

  Director Of Marketing

  Marketing Strategy, team leadership and brand development for a national real estate brokerage. Responsible for all marketing strategy, lead generation tactics and measurement. Execution of integrated marketing campaigns spanning digital, TV, radio, direct marketing, PR, social media, SEO and content creation/distribution. Ownership of brand messaging, value proposition, call to action, visual identity and customer journey.

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  K·Coe Isom

  Apr 2016 - Jul 2017

  Growth Marketing Director

  Development of content marketing workflow and lead generation for large consulting and accounting firm. Used account-based marketing and personalized messages to reach new customers. Positioned the firm as the thought leader in multiple vertical markets. Team leadership and budget responsibilities.

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  Rescue Essentials

  Sept 2017 - Mar 2021

  E-commerce, digital marketing, trade marketing, team management, and business development.

  • Marketing Strategy Consultant

    Jul 2020 - Mar 2021

  • Director of E-commerce

    Sept 2017 - Jul 2020
• 

  Cochlear

  Mar 2021 - now

  Senior Marketing Manager

  Omni-channel message strategy development with a focus on building customerengagement and loyalty throughout the patient journey.