Luisa Fernada Caycedo Trujillo

Experience

• 

  S.C.A.R.E. - Sociedad Colombiana de Anestesiología y Reanimación

  Jun 2008 - Dec 2010

  Brand and Communications Leader

  Responsible for all the offline and Online strategies: Print, TV, BTL, local events for the 21 offices across Colombia and Digital innovation. Brand management, design and execution. Main agency point of contact for trafficking and campaign executions. Vendors negotiation for all brand portfolio and merchandising.

• 

  GroupM

  Jan 2011 - Jul 2017

  Head of Regional Digital GroupM operations team: in charge of leading the Latam GroupM Digital Hub (125 FTEs). Responsible for the office performance, unit P&L, digital innovation. Responsible for the team constant growth and training to guaranteed the service for all our clients. Director for the regional digital teamManagement of regional digital clients in the Online Performance Marketing areas (Affiliate marketing, Real Time Bidding, Display Performance, Paid Search and programmatic buying). New business development and digital planning focused on performance. Leader for the regional Paid Search team. Strategy development of paid search activities. Clients: Dell, Pringles, Hasbro, Warner, Universal, Symantec, Best Buy, UPS, Mercedes Benz, VW, LG Home appliance Brazil, Diageo, KC, Pepsico.

  • Unit Leader - Digital Regional Operations Hub

    May 2016 - Jul 2017

  • Digital Marketing Manager

    Aug 2012 - May 2016

  • Search Marketing Senior Executive

    Jan 2011 - Sept 2012
• 

  Havas

  Jul 2017 - Mar 2020

  Regional Digital Operations & Performance Director

  Lead for the Regional Digital Performance team. Local, Regional and global client management. Digital Performance strategy and Digital transformation roadmap execution.

• 

  Publicis Groupe

  Mar 2020 - now

  • VP of Media - Publicis Global

    Apr 2022 - now

  • Media Excellence & Standards Lead

    Mar 2021 - now

  • Regional Hubs Lead - Latam

    Mar 2020 - Mar 2021