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Jean-Marc Joyeux

Jean-Marc Joyeux

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Followers of Jean-Marc Joyeux10000 followers
location of Jean-Marc JoyeuxDijon, Bourgogne-Franche-Comté, France

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  • Timeline

  • About me

    Head of Marketing at RMAN Sync and Teacher-researcher at IAE DIJON

  • Education

    • IAE DIJON

      2013 - 2015
      Master Administration des entreprises Maîtrise (Bac+4) validée avec 15,08 et mention Bien

      Gestion :- Management d'équipes,- Ressources Humaines,- Marketing,- Contrôle de Gestion,- Supply Chain et Gestion de production,- Gestion de projet,- Comptabilité Générale et Analytique,- Droit Fiscal et Social.

    • École IAE DIJON

      2016 - 2020
      PhD Distribution, Omnichannel, Triad and Platform

      Activities and Societies: Doctor in the Marketing Research Center of Burgundy (CERMAB) directed by Professor Bertrand Belvaux The intermediaries are actors little studied in Management Sciences. The research proposes to highlight a particular type of intermediary, the traditional wholesaler. Faced with the digitalization of all sectors, it is interesting to question the capacity of wholesalers to generate added value in the distribution channel. Based on the triadic methodology and the study field, it turns out that digital can change the inter-organizational relational processes. In the absence of strong demand from… Show more The intermediaries are actors little studied in Management Sciences. The research proposes to highlight a particular type of intermediary, the traditional wholesaler. Faced with the digitalization of all sectors, it is interesting to question the capacity of wholesalers to generate added value in the distribution channel. Based on the triadic methodology and the study field, it turns out that digital can change the inter-organizational relational processes. In the absence of strong demand from the downstream distribution channel, wholesalers have difficulty implementing a digital strategy that makes sense. On the other hand, this delay allows the industrialist to take the lead on informational flows, leaving the management of physical and financial flows to the traditional wholesaler. This phenomenon of partial reintermediation calls into question the relationships between the players without seeing the disappearance of the wholesaler. Show less

    • Université de Bourgogne

      2009 - 2013
      Licence Droit

      Domaine Juridique:- Droit Privé : Droit des contrats, Droit du Travail, Droit des sociétés,- Droit Public : Procédures administratives,- Droit de l'Union Européenne,- Droit Privé : Droit pénal, Procédure Civile, Obligation,- Droit Public : Droit constitutionnel, Droit administratif.

  • Experience

    • E.Leclert

      Sept 2009 - Aug 2011
      Employé

      - Agent polyvalent : Rayons poissonnerie, charcuterie, surgelé.

    • Transmontagne

      Sept 2011 - Apr 2012
      Chauffeur TPMR

      - Prise en charge d'enfants handicapés pour transport Domicile-Ecole.

    • AG2R LA MONDIALE

      Jun 2012 - Jun 2012
      Stagiaire attaché à la direction régionale

    • Circuit dijon prenois

      Sept 2012 - Oct 2012
      Directeur de piste

      - Gestion et entretien de la piste,- Accueil des clients,- Gestion des roulages et de la sécurité,- Encadrement du personnel (commissaires et secours).

    • Crédit Mutuel Dijon Darcy

      May 2013 - Aug 2013
      Stagiaire gestion GED

      - Gestion de dossiers professionnels,- GED (gestion électronique des documents) professionnels et particuliers,- Missions juridiques : Mainlevée, cession de parts sociales.

    • BigMat Stoker

      Feb 2014 - Jul 2014
      Stagiaire marketing

      - Mise à jour de la base de données fournisseur,- Organisation d'événements avec relance (Phoning et Mailing),- Collecte des attestations d'assurance,- Mise en place du protocole de sécurité concernant le chargement et le déchargement de matériaux de construction sur 4 agences,- Etude d'un projet Multicanal par la création d'un Drive avec site E-commerce,- Réalisation d'un Mémoire sur "Le Drive dans le Négoce de matériaux de construction sur le modèle de la grande distrinution". Show less

    • Crédit Mutuel Dijon Darcy

      Aug 2014 - Dec 2014
      Stagiaire assistant marché associatif

      - Gestion des contrats de prêts (Vérification, GED, Archivage),- Travail sur le Marché des associations (Etude du marché, Mise à jour de la base de données, ....),- Tâches diverses en lien avec le domaine bancaire,- Réalisation d'un Mémoire sur le thème: " Les associations sont-elles des clients bancaires comme les autres "

    • BigMat France

      Apr 2015 - May 2016

      Continue to grow the Bi System: the information platform dedicated to building professionals. The Bi System gives access to technical data sheets, videos and catalogs of BigMat's partners. In parallel, I have integrated information content on different digital media: company website, social networks, YouTube, etc. - Integration in the project of deployment of an Interactive Terminal in the shops, - Relationship between members and the head office, - Updating of the BI database.

      • Communication and digital project manager

        Oct 2015 - May 2016

      • Assistant Project Manager

        Apr 2015 - Oct 2015

    • Doras

      May 2016 - Sept 2021

      Taking charge of the digital transformation that is taking place in the sector, working on strategic marketing, communication (internal and external) and work organization issues (E-commerce, Web to Store, CRM, etc.), setting up KPIs. The piloting of projects related to digital (Web, E-commerce, connected tablet) with the various departments and service providers, The piloting, the enrichment of documentary databases and the adaptation of "traditional" databases to the new media (constitution of a group documentary database, work on the creation of a DAM-PIM for the various digital tools), The participation in the management of commercial management data (articles, prices, promotions, etc.) The piloting of projects related to digital (Web, E-commerce, connected tablet) with the various departments and service providers, The piloting, the enrichment of documentary databases and the adaptation of "traditional" databases to the new media (constitution of a group documentary database, work on the creation of a DAM-PIM for the various digital tools), The participation in the management of commercial management data (articles, prices, promotions, etc.)

      • Head of Digital Transformation

        Mar 2019 - Sept 2021

      • Digital Project Manager

        Jan 2019 - Mar 2019

      • Web base and commercial management administrator

        May 2016 - Jan 2019

    • IAE DIJON

      Oct 2020 - now
      Teacher-Researcher

      Suivi d'une quinzaine d'étudiant en alternance en LP, Master 1 et Master 2 du parcours Distri' Sup (visite d'entreprise, mémoire et soutenance) Cours réalisés : - Nouveaux enjeux de la distribution- Géomarketing et zone de chalandise- Gestion de l'information - Droit du marketing à l'ère digitale

    • RMAN Sync

      Sept 2021 - now
      Head of Marketing

      Definition of the company's marketing strategy and physical and digital communication.

  • Licenses & Certifications