Anastasia Maydanova

Experience

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  LOVE FOOD GROUP

  Jan 2020 - Feb 2020

  Marketing Intern / junior SMM specialist

  As an Intern, my responsibilities included the following:• I compiled blogger databases for potential collaboration to promote the brand;• Copywriting (writing and publishing 14 Instagram posts with 2700+ interactions);• Assisted in creating content for social media channels;• Made comprehensive analysis of competitors to inform marketing strategies and identify areas for brand differentiation and improvement.

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  PR-agency COMUNICA (Community Ltd.)

  Apr 2020 - Oct 2021

  Public Relations Specialist

  I worked with global companies (iHerb Inc., Mondelēz, B/S/H, and Leroy Merlin). My responsibilities included the following:• Copywriting (on the topics of beauty, health, renovation and interior design) for magazines & social media. I wrote and published 53 PR articles and 24 posts with 50,000+ views;• Compiling pools of potential partners (TMLs) for brand promotion;• Securing new partnerships with bloggers, opinion leaders, and editors of major lifestyle publishing houses monthly;• Weekly reports and monthly press clippings preparation;• Collaboration with celebrities with more than 9 million followers to promote clients’ products, and payment negotiations;• Projects coordination and tasks distribution for copywriters and junior assistants;• Supervision of junior assistants' team of 3 people;• Assistance with the organisation of 3 events for 10+ representatives of publishing houses and journalists;• Communication strategy creation for different clients. Show less

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  Access ry

  Apr 2023 - Dec 2023

  Co-founder, Social Media Manager

  Access Ry is a student-driven association under TREY's facilitation, aimed at promoting inclusivity, internationalisation and accessibility. My responsibilities included the following:• Developing a content and communication strategy from scratch;• Creating design for Social Media according to the Board's vision;• Participating in the Board's meetings and sharing minutes with attendees;• Organisation of 5 events for 40+ attendees.

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  Xes Helsinki

  Aug 2023 - Jun 2024

  Event Specialist

  Xes is Haaga-Helia University of Applied Sciences' Entrepreneurship Society. As an Event Specialist, my responsibilities included the following:• Co-organising 6 events that attracted 220+ attendees;• Speaker acquisition;• Collaborating closely with cross-functional teams;• Working closely with the Head of Communications to ensure the smooth execution of events;• Assisting with social media strategy and marketing materials preparation;• Sourcing the best possible deals to maximise visibility and minimise costs;• Providing logistic support to all events;• Being responsible for the event budget planning and execution constantly monitoring and adjusting it accordingly;• Scouting for potential sponsors. Show less

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  Tampere University

  Sept 2023 - May 2024

  Student Ambassador

  Tampere University is one of the most multidisciplinary universities in Finland. It constitutes Finland’s most international and diverse university community. My responsibilities included the following:• Content creation (3 Instagram posts with 600+ interactions & 2 website blogs with 1000+ views);• Managing WordPress;• Workshop organisation for 30+ attendees;• 1-1 communication with potential applicants aimed to support the University's brand and attract new students.

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  Zara

  Jun 2024 - Jul 2024

  Sales Assistant

  Zara is a fast-fashion retail subsidiary of the Spanish multinational fashion design, manufacturing, and retailing group Inditex. As a Sales Assistant, my responsibilities included the following:• Ensuring high levels of customer satisfaction through excellent sales service;• Maintaining visual merchandising standards;• Ascertaining customers’ needs and wants;• Recommending and displaying items that match customer needs;• Actively being involved in the receiving of new shipments;• Following all company's policies and procedures. Show less

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  KONE

  Jul 2024 - now

  Communications Specialist

  KONE is a global elevator and escalator industry leader and the third-largest company in Finland.As a Communication Specialist, I lead internal communication for the Data Transformation department at KONE. My daily responsibilities include the following:• Developing strategies to inform local and global stakeholders about major IT updates and changes, supporting the Data Transformation department in their communication needs;• Assisting in change management by creating and executing communication plans;• Facilitating info sessions for internal teams and stakeholders. Show less