Lavanya Srikanth

Experience

• 

  PharmaACE

  Aug 2021 - Mar 2023

  Led a data steward team for a top global pharma giant in Master Data Management, extensively utilizing Veeva Network & CRM. Directed the design and development of Tableau reports for a mature drug brand, tracking essential KPIs: Sales attainment, Promotional activity, HCP depth, breadth, and demographics.Conducted in-depth analysis of the client company's internal sales and calls datasets, along with third-party vendor data (e.g., IQVIA), to prepare scorecards for various brands in the CVR & rare disease spaces.

  • Consultant

    Oct 2022 - Mar 2023

  • Analyst

    Aug 2021 - Oct 2022
• 

  Avira Digital

  Mar 2023 - now

  Consultant

  Travelled on-site to client in NJ, USA (April-June 2023) for requirements gathering.Led comprehensive data quality checks, ensuring high-quality data.Designed and executed UAT scripts for rigorous testing in Salesforce.Developed Tableau dashboards to track critical KPIs for strategic medical affairs decisions.Meticulously managed project documentation and fostered client engagement.