Annie Sawers

Experience

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  Reel FX

  Jun 2018 - Jul 2018

  Illustration Intern at Reel FX

  Interned at animation company; Illustrated sketches of detailed backgrounds for television show pitches.

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  Encore Enterprises

  Jul 2018 - Aug 2018

  Marketing Intern at Encore Enterprises

  Interned in marketing department to assist with graphic design; Created and designed dozens of presentations, marketing proposals, and invitations to share with clients.

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  The Polarization Lab

  Jun 2021 - Aug 2021

  Mobile App Developer

  Created mobile app that pairs users of opposing ideologies, prompts debate on various issues, and incentivizes civil discourse.- Analyzed Twitter data with Dr. Christopher Bail to refine the app's vision and psychological strategies for attitude change.- Taught self CSS, JS, ReactJS, React Native, & REST APIs.- Responsible for app's design and secure registration/login.- Implemented back-end with Firebase's Cloud Firestore.

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  Rocketbook

  May 2022 - Aug 2022

  Product Analyst Intern

  Spearheaded development of physical and digital products for start-up making reusable, high-tech notebooks. Projects included:Cloud Web App for Vision Scanner- Conducted data analysis on customer base, resulting in the birth of this product, which allows users to host scans on the cloud.- Defined purpose, direction, and scope of app with Agile team.- Designed and developed entire front-end with ReactJS and CSS.Meeting Notes Notebook- Translated user data and feedback into design specifications, leading to a key pivot in the product's development.- Set a new launch timeline, advanced milestones, and drove decisions with necessary stakeholders.- Devised marketing campaign to be implemented for launch.And Much More!- Developed Google Data Studios interface to track product sales on Amazon over time.- Researched our sustainability efforts and wrote 10-page report on my findings.- Designed front-end of our app's Canvas integration. Show less

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  Rocketbook

  Oct 2022 - May 2023

  Product Analyst

  App Workflow Analysis- Conducted a thorough analysis of user workflow within our app and identified a major drop-off point during onboarding and an opportunity for a 40% increase in app usage. - Collaborated with the digital team to review key statistics and hypotheses, resulting in the prioritization of onboarding experience as a key focus for future development.Onboarding Redesign- Conducted quantitative and qualitative research to determine and define the ideal user experience from purchase to app use. - Crafted hypotheses and designed thorough experiments to pinpoint discrepancies between the ideal user experience and the actual user experience. - Used experiment findings to create and propose newly redesigned Amazon PDP to encourage app usage and mitigate a key dropoff point.Product Analyses- Quantitatively and qualitatively analyzed post-launch performance of multiple products, synthesized trends across different departments, and compiled suggested improvements.- Presented key findings to stakeholders, tailoring the findings for each team.- Informed decisions about potential new products going forward. Show less

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  Shoplift

  Aug 2023 - now

  Product Manager