Experience

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  Central florida press div of quebecor world

  Nov 1988 - Apr 2004

  Director of manufacturing

  Account for manufacturing team of 140+ employees in the web and sheetfed commercial printing plant.• Form Process Improvement Teams (PIT) where employee driven changes resulted in improvements in safety, waste, quality, communication and processes. • Reduce process errors that resulted in a reduction of $260,000 annual costs.• Reduce paper usage by 1.5% resulting in $225,000 annual savings in paper spending.• Migrate the facility from conventional prepress workflow to digital workflow allowing for same day turnaround on client proofs, faster changes and more efficiency. Eliminate thirteen positions due to change in workflow.• Introduce a superior client experience to the plant. Create a positive, goal-focused plan to meet client expectations. Participate in several client initiatives to bring new work into the plant such as Hallmark, Red Lobster, Walt Disney World and AT & T Wireless.• Other positions held during tenure include: Director Client Services, Account Coordinator, Bindery Lead, Human Resources Coordinator and Accounts Receivable/Payroll Clerk. Show less

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  Custom concepts, llc

  Nov 2004 - May 2007

  General manager

  During a radical change in business strategy, stabilize the production and customer service departments and retool their focus toward new business strategy.• Develop and implement new selling strategy of direct sales through creation of product line, sales materials, internal production and service processes. Produce all new product line materials, pricing tables and field guides. • Train all new direct selling associates and integrate them into the routine selling environment.• Internal product expert for all window coverings materials. Make recommendations based on product capabilities and customer requirements. On-site trouble-shooting liaison for warranty repairs and manufacturer warranties. Show less

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  Ps america, inc

  May 2007 - Aug 2010

  Marketing manager

  Execute a variety of marketing initiatives and analysis for 44 showrooms located throughout the country based on an understanding of their business needs most effective tactical solution. Manage an annual marketing budget of $1 million dollars.• Create customized sales literature targeted toward a specific sales channel.• Track effectiveness of marketing programs and make adjustments to future promotions based on results. • Start an outbound call center for prospecting to potential members and existing members. • Work in conjunction with product and sales to formulate and execute events and promotions.• Manage internal and external resources for development of marketing materials such as collateral pieces, HTML and point of purchase. • Develop website for purchase of flooring products to consumers.• Oversee a wide range of marketing projects through completion within established guidelines such as annual meetings, contests and spiffs. Prepare and analyze sales reports and trends to identify and prioritize target Member categories. Show less

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  Westbrook service corporation

  Nov 2010 - Oct 2016

  Director of marketing/general manager - residential services

  I was initially brought in to the company to develop and execute marketing and special project strategies for the residential, commercial and construction business units. I developed and executed a creative branding and marketing strategy to improve new customer acquisition and retention. I executed all plan schedules and resources for channels such as television, online, affinity, billboards, social media, direct mail and trade shows. Through extensive research of our buyer persona and the formation of a Raving Fans group, we created a unique brand proposition for the residential services group intended to transform the group from a traditional service organization to a sales and marketing group that does mechanical services. In the fall of 2012, I assumed authority for a struggling residential HVAC group and grew revenue for service, maintenance and retrofit by 51% by the end of 2015. During same time period, improved gross profit by 78%. I retained the responsibilities as Director of Marketing and in late 2015, Residential Plumbing and Electrical responsibilities were added.I prepared budgets and analyzed financial and marketing analysis reports for the group. Results were reviewed with the leadership team and opportunities for improvement or trends in the business were acted upon.I mentored a proficient management and customer service team and sales team by developing quality standards, processes, policies and procedures that ensured the highest levels of operational excellence, administrative efficiency and regulatory compliance; all while managing a heavy 24/7/365 schedule of work orders, warranty claims and invoices. I was responsible for the lean management of the installation warehouse and service truck inventories by reviewing product pricing, consistent cycle counting, review of parts being used and removal of unmoving stock. Show less

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  Freelance consultant

  Nov 2016 - now

  Business and marketing consultant

  Take on special projects during a transitional period in the areas of marketing and business.

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  Trane

  Mar 2017 - Sept 2019

  Inside sales specialist
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  Trane technologies

  Sept 2019 - now

  Account manager

  Help HVAC grow and manage their business