Ross Pierce

Experience

• 

  ITV

  Aug 2014 - Mar 2020

  One of the key differences working as a business development executive, is that I now work with independent agencies as well as directly with clients.Working with these clients bring their own set of challenges, many are new to tv and are unfamiliar with the process of booking airtime. I am gaining valuable knowledge of not only new brands, but how TV advertising and Vod advertising affect their business. As a Sales Executive I play a key role in the successful delivery of the brands that I coordinate within my portfolio.In this role I have gained :-Valuable account management skills- Negotiation skills-Knowledge of different departments across ITV- Presentation skills -Coordinate multiple clients on a month to month basis - Create my own portfolio from my co-ordination roles - Building and managing good relationships with buyers-Gaining knowledge of the market place

  • Business Development Executive

    Feb 2018 - Mar 2020

  • Sales Executive

    May 2016 - Feb 2018

  • Holding Sales Executive

    Aug 2014 - May 2016
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  All Response Media

  Mar 2020 - Jul 2021

  Senior AV Trading Executive

  As a Senior AV Trading Executive, I worked across the wider linear team and had contact across all Sales Houses including Sky, ITV and C4 as well as smaller niche sales house such as Mean Broadcast and 360 Media.- Ad hoc pricing deals- Helping the sales team with the reconciliation process.- Being the main point of contact for the sales team within All Response Media - Tracking Deal Delivery across all Sales Houses

• 

  Sky

  Aug 2021 - now

  •Specialised in Video on-Demand (VOD) and digital advertising, catering to diverse clientele spanning automotive, luxury, and hospitality industries.• Working closely with Independent Agencies, navigating any delivery issues to ensure as smooth a delivery as possible, for campaigns and placements. • Showcased expertise in campaign management and optimisation across VOD and programmatic, • Devised and executed campaign strategies to expand clients' reach across multiple platforms such as TNT, Virgin, Pluto, and My5. Show less Management of linear ad bookings in Sky’s best premium content across sports & entertainment channels. E.g. Premier League Football & House of the Dragon Lead on daily automated booking processes across Sky Media channel portfolio.Analyse booked trading positions whilst liaising with AV Sales teams to ensure sales targets are met.Delivered regular presentations on latest Sky Media trading figures & latest advertising trends.Developed & maintained strong relationships with internal departments & external sales stakeholders. Conducted post-analysis research on programme performance and present results to sales teams & senior management Show less

  • VOD Ops Campaign Manager

    Sept 2023 - now

  • AV Operations Executive

    Aug 2021 - Sept 2023