Charvi Aggarwal

Experience

• 

  GoDutch

  Jul 2020 - Jan 2021

  Started as a Marketing Intern and moved up the hierarchy to Channel Lead. Successfully lead a team 0f 90+. Focused on 3 verticals: B2B Partnerships, Customer Relationship Management & Marketing Campaigns.

  • Channel Lead

    Oct 2020 - Jan 2021

  • Project Manager

    Aug 2020 - Oct 2020

  • Marketing Intern

    Jul 2020 - Aug 2020
• 

  Nestlé

  Jan 2021 - Feb 2021

  Project Intern

  Assisted the 'Roast & Ground' Project and approached multiple MSMEs across sectors like healthcare, corporates, FSRs & QSRs to generate leads for Nestlé.

• 

  EY

  Jun 2021 - Jul 2021

  Tax Intern

  Successfully researched and assisted with projects in the 'Power & Utility' and 'Oil & Gas' sectors. Handled tax case studies and business development tasks such as industry overview & analysis and report-making.

• 

  Boston Consulting Group (BCG)

  Aug 2022 - now

  - Enhanced Technical Expertise: Mastered advanced tools such as Figma, Adobe Analytics, Brightspot, Miro, Contentsquare, and Akamai, boosting the quality and efficiency of design and data analysis tasks.- Mentorship and Training: Mentored my direct reports empowering them to work confidently and independently on critical workstreams.- Leadership in High-Impact Projects: Supported key initiatives such as Client Success Stories, PA pages, and the Quarterly Channel Analytics Audit, collaborating closely with senior colleagues and driving strategic project outcomes.- Cross-Functional Collaboration: Worked with stakeholders across Local Markets and Japan, managing relationships and delivering impactful results despite team capacity challenges.- Data-Driven Insights: Conducted thorough Homepage & Competitor Analysis using Contentsquare and Adobe Analytics, providing strategic insights to enhance performance.- Strategic Content Development: Collaborated on high-visibility Thought Leadership and World Economic Forum (WEF) initiatives, deepening my understanding of content strategy and stakeholder management.- Workstream Leadership: Successfully managed complex tasks like Japan translation, Alumni Removal, and Local Enhancements by training team members and ensuring high standards of delivery. Show less - Developed and managed dashboards using Adobe Analytics, analyzing quarterly data to derive strategic insights.- Supported the Japan team by facilitating website translation efforts, utilizing both manual and machine translation techniques to ensure accuracy and cultural relevance.- Performed weekly homepage and competitor analyses using Contentsquare and provided monthly insights to guide future strategies.- High level proficiency in Content Management Systems (CMS), Adobe Analytics, Contentsquare, Microsoft Excel, Microsoft PowerPoint, Trello, Slack, Akamai and Miro. Show less - Spearheaded the completion of 1000+ web requests at BCG, demonstrating exceptional efficiency and collaboration within the Web Operations & User Experience Team.- Elevated web analytics by creating strategic dashboards on Adobe Analytics and ContentSquare, resulting in data-driven insights for informed decision-making.- Innovatively designed and implemented over 100 pages on bcg.com, contributing to an enriched user experience and strengthened online presence.- Collaborated on UI enhancements, significantly increasing the visibility of Thought Leadership content authored by BCG experts.- Conducted multiple audits to enhance information consistency across bcg.com, ensuring a cohesive and reliable platform for users.- Showcased high-level proficiency in Content Management Systems (CMS) and a versatile skill set encompassing Wireframing, Heatmapping, and Stakeholder Management.- Excelled in utilizing tools such as Microsoft Excel, Microsoft PowerPoint, Trello, Slack, and Miro, enhancing overall team efficiency and workflow. Show less

  • Global Web Content Assistant

    Jun 2024 - now

  • Global Web Content Associate

    Feb 2024 - Jun 2024

  • GSD Marketing Trainee – Web & UX

    Aug 2022 - Feb 2024