Anshu Garodia

Experience

• 

  The Tribune NTU

  Sept 2010 - Sept 2012

  Art Editor

  I was the art editor, and it was my responsibility to design any illustrations needed for the newspaper.

• 

  Vodafone

  Jun 2012 - Jul 2012

  Intern

  As an Intern in Finance division of Vodafone West Limited, India, I worked closely with the members of the invoicing team on the Unify Project related to Invoicing and CRM which aimed at implementing the web based application CPOS (Central Point Of Sales) across all the branches of Vodafone in India. I created many presentations on how to use the new software which were used to train new recruits as well as help anyone in the company who was having problems with the new invoicing process.

• 

  ACP Computer Training School

  May 2013 - Jul 2013

  QA Developer Intern

  I interned for ACP as part of their e-solution development and Quality Assurance team. I was tasked with writing JMeter scripts to perform automated testing on their various web applications. I first learned JMeter on my own by going through tutorials and writing simple test scripts. After that I was able to write test scripts to successfully load/stress test their various web application.

• 

  Tremor Video

  Jul 2014 - May 2017

  Tremor Video is a Digital Video Marketplace for Advertisers and Publishers. With its innovative DSP and SSP Platforms, it enables Marketers and Advertisers to build a better Brand image and reach new markets and helps Publishers effectively Monetise their inventory to better user engagement.- Engineered a data automation tool using Excel Spreadsheet with SQL integration to make data analysis and verification for the campaign reporting tool 60% more efficient.- Initiated use of customer-centric test cases and mid-point check-ins for major features, working with product managers and engineers to improve the product development process, reducing platform bugs by 30%.- Contributed to the planning of product roadmaps, working closely with QA Manager, product owners, and engineers to raise critical issues and UI feedback during quarterly planning.- Advocated for customers for new product launches. Liaised with product and development teams to enhance user experience. Show less - Implemented an Automation Test Suite with MySQL, Selenium, and PHP to shorten the release cycle, reducing regression time from 3 days to 1 day. Promoted to Senior Product- Resolved platform bugs by quickly learning the product to identify problem areas, resolving 80% of average pending issues in 6 months, receiving the Award for Quality.- Trained team members in creating automated scripts and in utilizing the automation test suite and the data automation tool ensuring 100% automation coverage. Show less

  • Senior Product Quality Engineer

    Feb 2016 - May 2017

  • Product Quality Engineer

    Jul 2014 - Jan 2016
• 

  BonAppetour

  Jun 2017 - Nov 2017

  Digital Marketing Executive (Contract)

  BonAppetour is a Singapore Startup that operates in many Countries, including Singapore, Rome, Spain, London, Paris, Bangkok, Vietnam among others. It is community marketplace for amazing food experiences. It helps both travellers and residents to experience food in a unique way!- Made a strategic change from lead generation to website conversion on Facebook Ads leading to a 30% increase in revenue and saved 4 hours of average daily manual work.- Optimized Campaigns by analyzing Facebook Ad data, which resulted in a 30% increase in sales.- Created new content and defined new targeting strategy to enhance brand visibility by 20% in various markets.- Provided pre and post sales support to customers to build and maintain strong relationships. Show less

• 

  Construct Digital

  Mar 2018 - Apr 2020

  - Conducted customer interviews to understand goals, used industry knowledge to advise on best strategy, building trust to secure presentation opportunities, leading to 35% growth in customer acquisition pipeline.- Led execution of a project, coordinating with 2 other companies, to increase e-commerce brand awareness and platform use in Asia, growing a major account by 50%.- Developed marketing strategy by leveraging marketing services portfolio that delivers ROI to meet clients’ objectives, acquiring 3 multi-national clients with 10% increase in revenue.- Spearheaded implementation of an automated LinkedIn sales opportunity detector by liaising with data analytics and engineering teams, reducing manual effort by 65%. Show less - Managed development of a tech content website, working with multiple stakeholders and teams (engineering, marketing, strategy, etc.) from initial product strategy to deployment, leading to a 5% increase in search visibility and 50 new subscribers in 2 months.- Influenced key stakeholders in 6 Southeast Asian markets and led cross-functional teams to develop and execute multiple marketing campaigns (Paid, SEO, Inbound, Social) for SAP’s B2B Products, growing customer acquisition by 20% and revenue by 25%- Initiated a data-driven project, using historical campaign data to better forecast budget, target markets, and channels for future campaigns, making marketing spend 15% more efficient.- Streamlined processes for SAP APJ's social media team by creating new work processes, negotiating project scope and timelines with clients, lowering project cost by 20%.- Data-driven marketing- Managing data-driven marketing projects like lead and sentiment mining.- Inbound Marketing- Managed the development and Search Engine Optimisation for SAP’s regional content hub to increase inbound traffic.- Social Media- Managing SAP’s social media for the APJ region to increase follower base by 12%- Digital Marketing- Managing Social Media, content and programmatic marketing campaign Show less

  • Senior Business Development Executive

    Nov 2019 - Apr 2020

  • Senior Account Executive

    Mar 2018 - Nov 2019
• 

  University of Michigan - Stephen M. Ross School of Business

  Jul 2020 - May 2022

  MBA Candidate
• 

  Google

  Mar 2021 - Apr 2021

  MBA Consultant (Product Strategy)

  • Identified customer pain points and gaps in Google Ads ancillary services via customerinterviews and market research to find opportunities to improve customer experience andadoption.• Formulated recommendations to improve Google Ads ad-hoc service offering to address theidentified gaps and prioritized the recommendations based on business resources and impact.

• 

  Dell Technologies

  May 2021 - Aug 2021

  Product and Operations MBA Intern

  • Developed and implemented a framework to optimize Dell's consumer laptop portfolio forNorth America, utilizing market and sales data to simplify product line, reducing productcomplexity by 25% to improve customer experience on Dell.com.• Leveraged framework to identify gaps in market coverage, working with product managers toanalyze the consumer laptop market to find opportunities, increasing market coverage by 6%.

• 

  Amazon

  Aug 2022 - now

  Operations Manager (Pathways)