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Elles Le

Elles Le

Marketing Officer

Followers of Elles Le716 followers
location of Elles LeGreater Melbourne Area

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  • Timeline

  • About me

    Product Designer at Canva

  • Education

    • University of Melbourne

      2014 - 2017
      Bachelor of Commerce (BCom) Marketing & Finance

      Activities and Societies: Commerce Students Society, Women in IT, Computing and Information Systems Students Association, Accounting Students Association

    • University of Melbourne

      2015 - 2017
      Diploma of Informatics

  • Experience

    • Ellevate Network

      Aug 2014 - Jul 2016
      Marketing Officer

      Assisted in creating, strategising and managing advertising campaigns, worked with sponsors to create influential creative content, managed social media channels and website content updates, collaborated with sponsors for events, managed photography at events, delivered consistent branding to the audience and designed marketing collateral for all digital and print media.

    • University of Melbourne

      Mar 2015 - Aug 2015
      Administration Staff

      Provided administration support to the faculty, managed the registration processes at the 3D Printing Showcase, and managed social media for events.

    • Australian Taxation Office

      Dec 2015 - Dec 2016
      Client & Staff Experience (Superannuation) Intern

      Worked on research project under the supervision of the Director of Client and Staff Experience in Superannuation to explore ways to improve digital client engagement experience. Presented findings to senior executive members of ATO.

    • Inka Creative

      Apr 2018 - Apr 2019

      Used data-driven approach to deliver social media ad campaigns. Managed over five social media accounts. Designed EDMs and organised mailing lists for clients using Mailchimp. Conducted user research and testing to create personas and user journeys, before developing wireframes and prototypes for e-commerce stores and landing pages. Built and updated websites for clients using Squarespace, Wix, Shopify and Wordpress. Conducted website audits for clients including usability and SEO requirements.

      • Social and Digital Marketing Assistant

        May 2018 - Apr 2019

      • Digital Marketing Intern

        Apr 2018 - May 2018

    • Accenture Australia

      Jun 2019 - May 2024

      Lead product designer for flagship automation product, Workflow Manager, empowering users to build automation into their business processes in a simple and effective way.Here's what I do on a day-to-day:• Implement and practice E2E design process with remote cross-functional team of engineers, testers, scrum masters and product manager. • Facilitate user discovery sessions, interviews, usability testing, solutioning workshops; and present user insights and solutions to stakeholders, leadership, PMs and engineers from different product teams. • Create wireframes and prototypes.• Work very closely with PMs across different teams/products to define quarterly roadmaps (epics, initiatives and opportunity areas) and drive discussions with engineers to define MVPs and break down design into user stories. • Lead DesignOps initiative for Design chapter to evangelise design process, build design maturity and optimise ways of working with non-designers. • Contributed and maintained various design systems.• Mentor junior designers across the design team on design process and principlesAreas of experience: Web apps, chatbots (including GenAI) and dashboards. Show less

      • Product Designer, Automation | Advanced App Engineering Specialist

        Dec 2021 - May 2024

      • Product Designer & Scrum Master, Automation | Application Development Senior Analyst

        Dec 2020 - Dec 2021

      • UI Designer & Scrum Master | Application Development Analyst

        Jun 2019 - Dec 2020

    • Wadoo

      Jun 2021 - Jan 2022
      Co-Founder

    • Canva

      Jun 2024 - now
      Product Designer

  • Licenses & Certifications

    • SAFe 5 Practitioner

      Scaled Agile, Inc.
      Mar 2021

    • ICAgile Certified Professional

      ICAgile
      Oct 2019

    • Growth Design School

      GrowthDesigners.co
      Oct 2024

  • Honors & Awards

    • Awarded to Elles Le
      Accenture TechStar 2024 Nomination Accenture Technology Feb 2024
    • Awarded to Elles Le
      ANZ Core Value Award 2023 - Client Value Creation - Dec 2023

  • Volunteer Experience

    • Mentor, Host & Organiser

      Issued by Accenture on Nov 2020
      AccentureAssociated with Elles Le

    • Mentor

      Issued by Real Skills Education on Jan 2021
      Real Skills EducationAssociated with Elles Le

    • Bootcamp Mentor

      Issued by _nology on Jan 2021
      _nologyAssociated with Elles Le

    • Open Day Host

      Issued by University of Melbourne on Jan 2014
      University of MelbourneAssociated with Elles Le

    • Orientation Week Host

      Issued by University of Melbourne on Jan 2015
      University of MelbourneAssociated with Elles Le

    • Future of Work 2015 Team Member

      Issued by Centre for Workplace Leadership on Jan 2015
      Centre for Workplace LeadershipAssociated with Elles Le

    • Volunteer

      Issued by The Lost Dogs' Home on Feb 2011
      The Lost Dogs' HomeAssociated with Elles Le

    • Classroom Assistant

      Issued by North Melbourne Primary School on Aug 2010
      North Melbourne Primary SchoolAssociated with Elles Le

    • Women's Officer

      Issued by CISSA (Computing and Information Systems Students Association) on Sept 2015
      CISSA (Computing and Information Systems Students Association)Associated with Elles Le