Pawan Kumar

Experience

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  Planet Web Solutions Pvt. Ltd.

  Apr 2013 - Sept 2013

  SEO/Content Executive

  - On Page SEO- Off Page SEO- Link Building

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  SARV Webs Pvt. Ltd

  Dec 2013 - Apr 2019

  Inbound Marketing Head

  Creating strategies to increase online traffic to the company’s website.Taking care of everything from SEO, SEM to Social Media MarketingCrafting Email Marketing Campaigns and Send to the subscribers.Improving the user experience on the company’s website (design, content and usability).Collecting and Evaluating customer feedback data.Creating content and content strategy.Editor and Writer of Company resource page.Creating marketing strategies and presentations.Handling the team of 6 people. Show less

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  Augray

  Apr 2019 - Jul 2019

  Marketing Consultant

  - Responsible for developing, implementing and executing strategic marketing plans for Products.- Working organic and paid acquisition channels like content creation, pay per click campaigns, event management, social media marketing, lead generation campaigns, copywriting, performance analysis-Email marketing campaigns.- Creating pitch deck and material for sales team.- Measure and report on the performance of marketing campaigns, gain insight and assess against goals.- Analyze users’ behavior and adjust email and advertising campaigns accordingly. Show less

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  Ampliz | Prospect Decisions. Supercharged.

  Jul 2019 - Dec 2019

  Growth Marketing Lead

  - Work with cross-functional teams (Product, Design, Sales) to establish growth strategies.- Create, manage, and experiment with new Growth Marketing Hacks.- Creating a landing page and email campaign copies.- Managing blog and email marketing activities.- Conceive and execute on a wide range of content campaigns to drive education and engagement.- Manage all social media platforms (including Facebook, Twitter, LinkedIn) and drive content creation.- Analyze data to monitor revenue performance and uncover areas for improvement.- Prepare and present recommendations, reports, and findings from experimental data all the way up to the executive level. Show less

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  Springworks

  Dec 2019 - Apr 2024

  Digital Marketing Manager

  - Analyzing competitors’ content and distribution tactics.- Identifying target audiences and their key demographics, interests, and online behavior.- Surveying current customers to understand and validate strategic and tactical decisions.- Keyword research and research to define appropriate subjects and topics.- Advertising: Google Ads, Social Media Ads- Handle media partnerships- Looking into content tools and software that can help them to create and promote content.- Preparing content marketing plans and creating an editorial calendar. - Content Performance Monitoring and Analysis.- Creating, sending and managing email campaigns.- Guest posting on industry-leading publications.- Social Media Branding- Managing a team of SEO and content marketers. Show less

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  Rapidops Inc.

  Apr 2024 - now

  Head of Marketing

  As the Head of Marketing at Rapidops, I lead the growth and brand development, driving strategic marketing initiatives and ensuring consistent growth in customer acquisition, retention, and engagement. My key responsibilities include:Strategic Leadership: Spearheading end-to-end marketing strategies, including demand generation, content marketing, product positioning, and brand awareness for Salesmate CRM.Digital Marketing: Overseeing the execution of targeted digital campaigns across multiple platforms (Organic, Social Media, Product Hunt, ABM) to optimize lead generation and conversion rates.Product Marketing: Collaborating closely with the product, sales, and customer success teams to create compelling messaging, launch new features, and build go-to-market strategies.Data-Driven Growth: Utilizing analytics and market insights to refine marketing strategies, improve ROI, and scale revenue growth through innovative campaigns.Thought Leadership: Establishing Salesmate CRM as a trusted brand through content, webinars, industry reports, and partnerships that elevate the CRM's value in the competitive landscape.Team Leadership: Managing and mentoring a talented marketing team, fostering a collaborative and creative work environment, and ensuring alignment with business objectives. Show less