Stephanie Nunes

Stephanie Nunes

Marketing | Research, Content and Supply Management

Followers of Stephanie Nunes654 followers
location of Stephanie NunesSão Paulo, Brazil

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  • Timeline

  • About me

    Global PPC Specialist @ FARFETCH | Growth Marketing Strategy, Data Analysis

  • Education

    • Instituto CRIAP

      2018 - 2018
      Pós Graduação em Psicologia do Consumidor Special Products Marketing Operations
    • Universidade do Minho

      2011 - 2011
      Bacharel em Design e Marketing de Moda e Mestrado em Engenharia Têxtil Intercâmbio em Têxtil e Moda
    • Universidade de Coimbra

      2018 - 2020
      Mestrado em Marketing Marketing
    • Universidade de São Paulo

      2009 - 2012
      Bacharel em Têxtil e Moda Têxtil e Vestuário
  • Experience

    • Vicunha Têxtil

      Mar 2015 - Jul 2016
      Marketing | Research, Content and Supply Management

      - Supported the creation and production of 3 Vtrends editions, including the shootings (Vtrends is a fashion magazine produced by Vicunha which gives their costumers insights about the next season);- Responsible for the manufacturing of the selected outfits for Vtrends. In general, there were from 150 to 200 pieces of clothes to produce and over 15 suppliers and partners to manage within 3 months;- Responsible for restructuring the creation and manufacturing processes in order to reduce costs, obtain better delivering time and have stronger relationship with partners and suppliers; -Experience in content creation to social media and website; -Experience in fashion shows analysis and identification of trendy aspects and their possibilities in terms of washing, shapes and manufacturing costs. Show less

    • SENAI/CETIQT

      Jul 2016 - Apr 2018
      Fashion and manufacturing process consultant

      () Application of Lean Manufacturing tools to optimize processes in small clothing factories.() Collaboration with professionals from different regions and industries, bringing relevant insights to projects in the fashion industry.() Planning and management of consultancy projects for 80 companies in the fashion industry, ensuring deadlines and budgets were met.

    • Freelance

      Aug 2018 - Feb 2023
      Marketing and Digital Strategy Consultant

      () Development of digital marketing strategies for brands that plan to enter the digital world, including project management for the e-commerce’s development and content planning for social media;() Training entrepreneurs in digital tools and different types of strategies.

    • Farfetch

      Aug 2019 - Jan 2020
      Catalogue Management Specialist

      Creation of a new area within the catalog management department, using data analysis with SQL and interdepartmental connections to investigate and structure business demands.

    • FARFETCH

      Apr 2022 - now

      () Leadership in Forecasting & Financial Planning: Responsible for monthly and quarterly forecasting of a significant budget, covering multiple regions and subchannels, ensuring strategic alignment, predictability and efficient budget optimization.Development of Strategic Dashboards & Data Insights: Creation of global performance dashboards to monitor KPIs, optimizing data analysis and decision-making. Executive Reporting & Stakeholder Management: Development of strategic reports and presentations for C-level executives and global stakeholders, translating complex data into actionable insights.Problem Solving & Team Structuring: Adaptation to a more complex global environment, identifying operational gaps, proposing improvements, and supporting the structuring of processes and strategic projects, driving growth initiatives. Show less PPC Account Optimization: Restructured complex accounts (+3,000 ad groups), enhancing segmentation, performance, and operational efficiency.Strategic Reporting & Decision-Making: Consolidated and presented marketing results to directors, providing actionable insights.Forecasting & Demand Planning: Supported demand forecasting and marketing investment optimization for the Brazilian market.KPI Dashboard Development: Created a centralized tool to monitor PPC, Display, and Affiliates, automating budget allocation based on targets. Show less

      • Global PPC & Growth Marketing Specialist | Farfetch

        Jun 2024 - now
      • Performance Marketing Analyst | Farfetch Brazil

        Apr 2022 - Jun 2024
  • Licenses & Certifications

    • Certificação em anúncios do Shopping

      Google Ads
      Jan 2022
    • Certificação em Display do Google Ads

      Google Ads
      Jan 2022
    • Certificação em Rede de Pesquisa Google Ads

      Google Ads
      Jan 2022
    • Google Analytics Individual Qualification

      Google analytics
      Jan 2022
    • Excel Skills for Business: Intermediate I

      Coursera
      Nov 2019
      View certificate certificate
    • JavaScript Basics

      Coursera
    • Google Analytics e Google Tag Manager

      Mestre Academy
      Oct 2021
      View certificate certificate
    • Customer Analytics

      Coursera
      Jun 2019
      View certificate certificate