
Rajesh Borawake
Executive Sales

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About me
FMCG and Sales Expert | Coca-Cola | Parle Agro | Dinshaws Dairy
Education

Toi Ohomai Institute of Technology, Rotorua NZ
-Masters in Business Management
Symbiosis Institute of Business Management, Pune
-Marketing Management
Pune University
-Bachelor of Science
Experience

Hindustan Coca Cola Beverages Pvt Ltd Pune.
Jan 2000 - Jan 2004Executive Sales• Handling Retail business, Key accounts ,Modern Trade and Horeca segment in Pune City• Attained a turnover of Rs. 2.25 crores in FY 2003—04• Significantly enhanced fountain installations by 30% from 132 to 174 machines• Successfully achieved a growth of 54% in post mix sales in 2002 as compared to 2001 • Attained a high market share of 67% for coke products over 33% of Pepsi in 2003 against the set target of 62% for Pune

Dinshaw's Dairy Foods Ltd - Ice Cream Division
Jan 2004 - Jan 2006Regional Sales Manager• Distinguished efforts in establishing new key accounts and opened more than 100 parlous in Pune Region• Resourcefully developed new markets in Karnataka, Goa, and Kolhapur and Konkan areas• Significantly revamped the Pune market by opening new parlous, organizing promotional events focusing on retail & institutional sales• Appointed 5 new distributors in Pune region and achieved increased turnover and market share witnessed average growth of 35% in two years. Show less

Parle International Ltd - Modern Trade & Horeca ROM
Jan 2006 - Jan 2010Business Development Manager• Efficiently managed key accounts in Modern Trade, “HORECA” Segment, Multiplexes, Airport, S/w Companies, Educational Institutes, Entertainment Centers, Call Centers, Pubs and Clubs• Instrumental in launching Appy Fizz, Grappofizz, LMN, Saint Juice, Confectionery and Hippo Snacks in the region.Defining ABP for the region.• Launched Confectionery namely, Buttercup Candy and Butter Cup Softease in 4 creamy flavours• Streamlined the modern trade operations in Pune and Rest of Maharashtra Show less

Emcure Pharmaceuticals Limited (Uth Healthcare Division)
Jan 2012 - Jan 2014Sales Head - Modern Trade
Lactalis ( Prabhat Dairy) Mumbai
Jan 2014 - Jan 2015AGM B2B Sales• Efficiently managed Modern Trade, B2B Business and Institutional Sales business at Pan India• Effectively supervised chain stores viz D Mart, Reliance , Walmart Future Group and Hypercity. India, for TOT, Fill rates, and planograms, merchandising sales & distribution, category placement and marketing activities.• Consistently ensured sales volume of Milk products viz Dairy Whitener, Whole Milk Powder, Butter, Ghee, Cheese, SMP, UHT milk and Sweetened Condensed Milk by effective distribution and execution. Show less

K-Mart Distribution Center Auckland NZ ( Link 2 )
Jan 2016 - Jan 2018Customer Relations Executive• Worked as an Executive in KMart Distribution Center, Auckland assisting for business growth.• The job involves consolidating product labels, inquires, selling and dispatching the products to Kmart stores across NZ as per the customer requirements following standard operating procedures & policies.

K H Foods Limited
Feb 2019 - Apr 2024Sales Head• Developed Modern trade business namely D Mart, Big Bazaar, Metro Cash & Carry, Reliance Retail, Signature and Standalone Stores for Namkeen and Sweets. • Handling Exports & E Commerce business . Generated business in Modern Trade Chain stores. Focused on product availability, product displays, range selling, signage's, merchandising, category placement and generate sales volume.

Aussan Laboratories India
Apr 2024 - nowRegional Sales Manager
Licenses & Certifications

Certificate of Induction Course at Pernod Richard
Pernod Richard Winemakers, NZ ( Pacific / Auckland)Jan 2018
Total Coca Cola Quality Systems- Fountain Quality Audit Training
Coca-Cola IndiaAug 2000
Appreciation Certificate of Excellence for Business Achievement
Parle Agro Pvt LtdMar 2010
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