Matt Lennert

Experience

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  TAPPI

  Sept 1997 - Oct 1999

  Senior Graphic Designer | Printing & Production

  Oversaw general layout for print magazine from concept to print. Duties included:Press checksVendor relationship managementConcept to printing of collateral piecesCreation and design of media kit systems, internal sales collateral and pocket folder systems.

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  Arthritis Foundation

  Nov 1999 - Nov 2000

  Art Director | Printing & Graphic Design | Team Management

  Directed a two person design team that produced a series of award winning books, 85 topical brochures, and monthly layouts for Arthritis Today Magazine.

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  Deloitte

  Nov 2000 - Sept 2024

  As Group Creative Director for Deloitte's Green Dot Agency, I foster and facilitate the conversation around design and design thinking within our global in-house agency (425 people) as a key member of a blended cross-functional team. I oversee 26 U.S. reports, as well as a further 28 members of our India operation. We push the envelope of where design and business meet to deliver compelling design solutions for our clients and users.I am responsible for the overall quality of design output and its contribution to project objectives. I play an active, hands-on role in key projects, manage and oversee the delivery of the full range of projects, define project scope, goals, milestones and deliverables in collaboration with key stakeholders. Develops interactive prototypes in collaboration with project managers, producers and designers. Maintains regular status reports, troubleshoots problem areas, manages changes in scope, and devises contingency plans.Creative facilitator who inspires innovative approaches to design. Show less Responsible for Deloitte’s most valuable visual asset: the brand. My team and I refined and advanced the brand across multiple channels and corporate assets.Built and maintained relationships with key stakeholders, ensuring our internal and external partners are able to consistently deliver creative aligned to the brand while enabling flexibility to meet their specific messaging needs. Served as advisors and brand liaisons for special projects and events.Monitored the competitive landscape and brand activation trends, consistently shared findings with the US and global brand teams, and identified opportunities to drive programs to elevate the Deloitte brand.Lead several initiatives for Marketing & Communications including a storytelling initiative (a particularly strong passion of mine), brainstorming, and advanced creative coaching for senior executives of Deloitte. Show less I was one of three founding members of the Deloitte Insights imprint, which produces and publishes the firm’s top thought leadership, and leader of the project’s visual identity. Directly accountable for the appeal of 250+ high profile projects a year. Deloitte Insights began ranked #23 of 45 and achieved #1 in the White Space Thought Leadership Rankings during my tenure.Built and managed a creative team of seven and oversaw art budget of over $1 million dollars. Negotiated all vendor relationships, including creative agencies, video producers, illustrators, photographers, voice over artists and actors, and a robust freelance network. Managed contracts, MSAs, SLAs, SOWs and wrote all creative briefs.Publishing and production achievements include:Personally designed and art directed the first 19 issues of Deloitte Review beginning with its inception in 2007—the flagship eminence publication of Deloitte.Earned more than 20 Marketing Communication (MarCom) awards, three Communication Arts awards, and several Society of Illustrators awards for both Deloitte Review and Deloitte Insights design and art, increasing the firm’s prestige. Show less

  • Head of Design and Visual Communications Strategy | Deloitte Insights

    Jan 2022 - Sept 2024

  • Group Creative Director | Green Dot Agency (in-house)

    Jan 2019 - Jan 2022

  • Visual Identity Leader | US Brand

    Aug 2016 - Dec 2021

  • Creative Director, Deloitte Insights | Design Direction | Visual Brand Strategy

    Jan 2007 - Jul 2016

  • Design Manager | Marketing & Business Development

    Sept 2002 - Apr 2007

  • Senior Art Director | TMT Program Marketing

    Nov 2000 - Sept 2002