Experience

• 

  L'oréal

  Dec 2006 - now

  In charge of developing L’Oréal Paris brand in Southern Europe Health & Beauty categories: Skincare - Haircare – Styling - Haircolor – Hygiene – Men GroomingLocal brand development through the definition of 2 years marketing plan, promo-pub and P&L dynamics. Implementation and adapt of the international strategy to match local markets and consumers relevancy.Bottom-up role to fuel and challenge international strategy definition at global senior management level. Management and development of intercultural teams. Show less Head of MENNEN marketing in France, N°2 Men grooming brand Men Grooming categories : Dedorants - Shaving - After Shaving - SkincareResponsible for the brand development, on both product development (concepts, packs, formulas, communication) and operationnal go to market (distribution, promo, advertising activation, profitability) Advertising development and brand equity definition. Spokesperson management (Sebastien Loeb,Luc Abalo, Morgan Parra...)Monitoring marketing budget and costs.4 people team Management Show less

  • General Manager, L’Oréal Adria-Balkan, Consumer Products Division

    Sept 2022 - now

  • Nordic E-Commerce Sales Director - Consumer Products Division

    Jan 2021 - Sept 2022

  • Nordic Marketing Director - L'Oréal Consumer Products Division

    Jan 2017 - Jan 2021

  • Western Europe Marketing Director L'OREAL PARIS

    Oct 2013 - Jan 2017

  • Group manager MENNEN - LASCAD

    Feb 2011 - Sept 2013

  • Senior Product Manager DESSANGE- LASCAD

    Mar 2010 - Feb 2011

  • Product Manager GARNIER

    May 2009 - Mar 2010

  • International Project Manager L'OREAL PARIS

    Dec 2006 - May 2009