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Ericka Goodman

Ericka Goodman

Research Analyst

Followers of Ericka Goodman3000 followers
location of Ericka GoodmanBrooklyn, New York, United States

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  • Timeline

  • About me

    Deputy Editor - at ESPN

  • Education

    • MIT Professional Education

      2023 - 2023
      No Code AI and Machine Learning: Building Data Science Solutions Artificial Intelligence

      Earning a certification in building data science solutions using AI and Machine Learning and making AI-backed business decisions, including:● Building proof of concepts for products using AI and machine learning tools● Using no code AI and machine learning tools such as RapidMiner● Data exploration and clustering, decision systems, forecasting systems, regression, recommendation systems and neural networks

    • Yale University

      -
      Summer Anthropology Seminar

    • Fordham Gabelli School of Business

      2009 - 2011
      Master of Science (MS) Media Management

      Activities and Societies: Media And Entertainment Alliance (MEA), Black and Hispanic MBA Association (BHMBAA), Banquet Co-Director: BHMBAA, New York Cares Volunteer

    • Howard University

      -
      BA Journalism

  • Experience

    • 2003 - 2004 NEW YORK MAGAZINE

      Oct 2003 - Sept 2004
      Research Analyst

      ■ Surveyed key readers to aid in development of pilot features, specifically the “Approval Matrix”.■ Gathered and analyzed weekly advertising pages, subscriber and newsstand numbers for sales team.■ Streamlined New York Magazine archives and built a historical research database for editorial team.

    • Fashion Wire Daily

      Jan 2004 - Dec 2006
      Freelance reporter

    • InTouch Weekly

      May 2006 - Feb 2012
      Freelance Reporter

      ■ Elicit information on public figures through investigation for cover stories. ■ Report on high-profile entertainment events and celebrities via global stand point.■ Identify fresh talent and locations for pop-culture examinations and celebrity research.

    • Glamour magazine

      Aug 2006 - Feb 2007
      Fashion Credits Writer

    • GIANT magazine

      Jan 2007 - Jan 2007
      Freelance Writer

    • Lucky Magazine

      Feb 2007 - Dec 2011
      Associate Fashion Credits Editor

      ■ Audit all layouts for point of purchase per each fashion item used in publication. ■ Research retail prices, style names and descriptions of all featured clothing items.■ Promoted from freelance assistant position to Associate and trained two new freelance employees.■ Negotiate in-store/on sale dates with large fashion houses, including Chanel, Gucci, and H&M to ensure stock coincides with magazine release dates to honor cross-branding efforts.

    • New York Magazine

      Jun 2007 - Dec 2016
      Freelance Reporter

    • MTV Style

      Jan 2010 - Jan 2010
      Freelance Writer

    • MSN Wonderwall

      Sept 2010 - Jun 2015
      Consultant/ Contributing Entertainment Reporter

      New York Fashion Week and event based reporter. Interviewed style icons, notables and celebrities.

    • Ebony Magazine

      Jan 2012 - Aug 2016
      Senior Style & Culture Editor

      Write feature stories on Sports, Entertainment and Culture personalities.Create universal voice for entire Style and Culture sections, including features.Handle accessory market work for all celebrity feature stories, including circulation increasing Kerry Washington and Denzel Washington covers.Develop and co-write weekly “Fitness Friday” column for Ebony.com.Source and edit images for street style franchise, and write copy accordingly. Style front of book trend stories and confirm all shopping credits for shot pieces.Contribute to the “Connect” section of publication, including writing the “Love Quiz.”Formulate cover lines for magazine and pitch story packages for all sections of publication.Write monthly “Trendsetter” page, which focuses on emerging celebrities and tastemakers.Manage and edit content written by freelance reporters for all Johnson Publishing platforms.Craft and edit online galleries for Style, Entertainment and Wellness sections of Ebony.com.Handle and organize casting calls for model and “real people” shoots.Hire and manage all fashion department interns for each semester. Show less

    • ESPN

      Aug 2016 - now

      Develop, write and edit deeply reported features on the intersection of culture and sports, wellness and lifestyle trends for multiple ESPN properties.Create espnW-branded storytelling packages for television, digital, audio and print platforms.Supervise long and short-form content verticals, including culture, athlete voices and sports news.Manage content to support espnW's bi-annual summits, Disney initiatives and ESPN feature films.

      • Deputy Editor

        Mar 2022 - now

      • Senior Editor

        Aug 2016 - now

  • Licenses & Certifications

    • No Code AI and Machine Learning: Building Data Science Solutions

      MIT Professional Education
      Oct 2023
      View certificate certificate

    • Program Completion - June

      MIT Professional Education
      Oct 2023
      View certificate certificate

  • Honors & Awards

    • Awarded to Ericka Goodman
      Member of Council of Fashion Designers of America (CFDA) 2013 & 2014 Fashion Awards Guild CFDA Jan 2014 Member of the esteemed voting board that nominates emerging designers for the CFDA Fashion Award.